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# Retro Car Clothing Collaborations
SSENSE's KAR / L’ART DE L’AUTOMOBILE Range is Ferrari-Inspired

By Ell Smith | Published 2017-11-21 | Autos
Source: Trend Hunter, https://www.trendhunter.com/trends/vintage-ferrari
References: [hypebae](https://hypebae.com/2017/11/ssense-kar-lart-de-lautomobile-capsule-collection) & [lartdelautomobileshop](https://www.lartdelautomobileshop.com/collections/lart-de-lautomobile-kar)

The online retailer [SSENSE](https://www.trendhunter.com/trends/luxe-bridal) has partnered with KAR / L’ART DE L’AUTOMOBILE to offer consumers a speedy clothing collection inspired by the all-white vintage [Ferrari](https://www.trendhunter.com/trends/puma-x-ferrari).

The collection is comprised of T-Shirts featuring the luxury vehicle and a print that reads "ESSENSE." The shirt features clear vintage motifs, but still maintains a contemporary feel, as it was re-interpenetrated through a more modern lens. The black T-Shirt is perfect for car enthusiasts, as well as lovers of vintage collectibles.

In addition to the apparel, the collaboration is also retailing the all-white retro sports car modeled in the promotional editorial. This unconventional but stylish collaboration would appeal to both lovers of luxury vehicles or lovers of vintage fashion.

Image Credit: SSENSE

## Trend Insights (Trend Hunter)

- Score: 4.6/10
- Popularity: 67% | Activity: 63% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos)

## Key Themes

### Why This Trend Is Growing

- **Retro Car Fashion:** Opportunity for fashion brands to collaborate with car enthusiasts and create vintage-inspired clothing collections.
- **Luxury Vehicle Merchandise:** Potential for luxury car manufacturers to partner with retailers to offer branded merchandise and expand their customer reach beyond automobiles.
- **Cross-industry Collaborations:** Opportunity for retailers and automotive brands to collaborate and create unique products that combine fashion and automobiles.

### Industries Being Reshaped

- **Fashion:** Fashion brands can leverage the popularity of retro car clothing collaborations to attract car enthusiasts and expand their product lines.
- **Automotive:** Car manufacturers can explore partnerships with fashion retailers to enhance brand visibility and reach a wider audience through merchandise collaborations.
- **Retail:** Retailers can capitalize on cross-industry collaborations and cater to the interests of both car enthusiasts and fashion lovers with unique products.

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