# Retro Jersey Sports Bras Tommy Hilfiger Created a New Vintage Cropped Bra By Madison Mackay | Published 2018-01-26 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/vintage-cropped-bra References: [hypebae](https://hypebae.com/2018/1/tommy-hilfiger-high-neck-bra-urban-outfitters) & [urbanoutfitters](https://www.urbanoutfitters.com/shop/tommy-hilfiger-high-neck-bra?category=womens-new-arrivals&color=041) Tommy Hilfiger added a new vintage cropped bra to it's winter clothing line. The rest of the line celebrates the return of [90s themed clothing](https://www.trendhunter.com/trends/90sinspired-activewear), so this new sports bra fits in perfectly. The bra is made from a soft jersey material with a high neckline, making it a piece that marries style and comfort. Featuring a classic Tommy Hilfiger look, this chic sports bra features branding on the front and the label's traditional red, navy blue and white colors. Retailing for $30, not only is the piece stylish, but it is also affordable. This new vintage cropped bra has a racerback silhouette, making it supportive, comfortable and perfect for the gym, while still ensuring that it can be worn on it's own in the summer. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 56% | Activity: 43% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Underwear](https://www.trendhunter.com/underwear) ## Key Themes ### Why This Trend Is Growing - **Vintage Athletic Wear:** This trend shows an opportunity for athletic wear companies to incorporate a vintage aesthetic into their designs. - **Affordable Sportswear:** This trend highlights the demand for affordable sportswear, creating an opportunity for companies to offer stylish, high-quality athletic wear at a lower price point. - **High-neck Sports Bras:** This trend marks an opportunity for sportswear companies to design more high-neck sports bras as a fashion statement without losing support for active women. ### Industries Being Reshaped - **Athletic Wear:** The athletic wear industry can benefit from incorporating vintage styles into their collections as a way to attract a wider customer base. - **Fashion Retail:** Fashion retailers can tap into this trend by stocking affordable sportswear options that appeal to trendy customers. - **Fitness Centers/gyms:** Fitness centers and gyms can use this trend to offer merchandise that doubles as workout wear and streetwear to attract a trendy clientele. ## Related on Trend Hunter - [High-Performance Sports Bras](https://www.trendhunter.com/trends/on-performance-bra.md) - [Sustainable Sports Essentials](https://www.trendhunter.com/trends/workout-ready-sports-bra.md) - [Hi-Tech Breast-Supporting Sports Bras](https://www.trendhunter.com/trends/techfit-control-bra.md) - [High-Performance Underwear Collections](https://www.trendhunter.com/trends/the-medalist-collection.md) - [Elevated Layered Bras](https://www.trendhunter.com/trends/the-layered-bra.md) - [Temperature-Regulating Sports Bras](https://www.trendhunter.com/trends/temperature-regulating-sports-bra.md) - [Heritage Americana Fashion Fragrances](https://www.trendhunter.com/trends/tommy-hilfiger-fragrances.md) - [Cotton Underwear Essentials](https://www.trendhunter.com/trends/signature-cotton-collection.md) - [Versatile Athletic Capsules](https://www.trendhunter.com/trends/brunette-the-labels-sport-collection.md)