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# Rustic Store Displays
This Vintage Clothing Store Embraces a Purposefully Haphazard Layout

By Mishal Omar | Published 2016-08-03 | Business
Source: Trend Hunter, https://www.trendhunter.com/trends/vintage-clothing-store
References: [blog.modernica.net](http://blog.modernica.net/dealer-spotlight-modern-anthology/) & [modernanthology](https://modernanthology.com/)

The placement of items in this vintage clothing store gives it the appearance of a rustic home or storage space rather than a store for men's vintage clothes.

Called '[Modern Anthology](https://www.trendhunter.com/trends/caf-delice-coffee-concept),' the store is located in Brooklyn, New York and what it lacks in traditional organization it makes up for with quirky decor and one-of-a-kind clothing items. Along with men's clothing, the store offers accessories, vintage artifacts, furniture and home decor -- all of which are strategically but chaotically strewn around the store. By not designing the store with a rigid aesthetic focus in mind, Modern Anthology offers a casual and comforting appeal to visitors.

This [rustic vintage clothing store](https://www.trendhunter.com/trends/nikos-koulis) is able to reflect its brand in its [store display](https://www.trendhunter.com/trends/globus-basel) while simultaneously offering a home-like comfort for consumers.

## Trend Insights (Trend Hunter)

- Score: 5.9/10
- Popularity: 88% | Activity: 81% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail)

## Key Themes

### What's Driving This Trend

- **Rustic Store Displays:** Opportunity for creating unique and unconventional store layouts that provide a nostalgic and cozy shopping experience.

### Who This Affects Most

- **Vintage Clothing:** Disruptive innovation potential in the vintage clothing industry by incorporating rustic store displays to enhance the overall shopping experience.
- **Home Decor:** Opportunity to reimagine store layouts in the home decor industry, creating spaces that resemble a rustic home for a unique and inviting shopping experience.
- **Men's Fashion:** Potential for disruptive innovation in men's fashion industry by adopting rustic store displays that offer a more relaxed and casual shopping environment.

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- [Vintage Homeware Shops](https://www.trendhunter.com/trends/vintage-homeware-shop.md)
