# Retro Beach Polaroids Hot Fun in the Summertime by Emman Montalvan is Wild and Free By Sarah Robson | Published 2012-07-10 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/vintage-beach-polaroids-hot-fun-in-the-summertime-by-emman-montalvan-is-wil References: [kelleyash.blogspot](http://kelleyash.blogspot.ca/2012/06/hot-fun-in-summertime.html) & [emmanfotos.tumblr](http://emmanfotos.tumblr.com/) Hot Fun in the Summertime by Emman Montalvan is a collection of photos that depicts two beautiful best friends enjoying the summer sun. The photographer Emman Montalvan used a [Polaroid](https://www.trendhunter.com/trends/retrospekt-and-polaroid) camera to capture the models, and this has given each photo a slightly blurry, vintage and retro effect. Stylists Kelley Ash and Leore have adorned the models in a collection of swimwear, sunglasses, shorts, t-shirts, patriotic pieces and scuba masks. All of the clothing designs are from [Wild At Heart](https://www.trendhunter.com/trends/wrangler-for-wild-life-tailor-ex) fashions, and can be purchased on [Etsy](https://www.trendhunter.com/trends/dropshop). Wild At Heart designs are inspired by laidback simple things such as motel rooms, Polaroids and relaxing by the pool. These pictures are truly wild at heart, and capture a day in the life of two carefree young girls. ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 94% | Activity: 96% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Retro Photography:** Opportunity for businesses to develop and market retro-style cameras or camera filters for a nostalgic photography experience. - **Vintage Fashion:** Opportunity for fashion brands to create and sell retro-inspired swimwear, sunglasses, and other clothing pieces to cater to the demand for vintage fashion. - **Nostalgic Aesthetics:** Opportunity for businesses to incorporate nostalgic elements into their branding, products, or marketing campaigns to tap into consumer desires for sentimental experiences. ### Sectors Adopting This - **Photography:** Opportunity for photography companies to innovate by creating new retro-style cameras or camera filters to cater to the growing demand for vintage aesthetics. - **Fashion:** Fashion industry can capitalize on the trend by designing and selling retro-inspired swimwear, sunglasses, and other clothing pieces to appeal to consumers seeking a vintage aesthetic. - **Marketing and Advertising:** Businesses can leverage the nostalgia trend by incorporating retro elements into their branding and marketing strategies to resonate with consumers' desire for sentimental experiences. ## Related on Trend Hunter - [Summer-Inspired Photo Collections](https://www.trendhunter.com/trends/summer-dreaming-collection.md) - [Print-Focused Swim Lines](https://www.trendhunter.com/trends/fioretta.md) - [Retro Doll-Themed Cameras](https://www.trendhunter.com/trends/barbie-film-camera.md) - [Men's Summer Swimwear Capsules](https://www.trendhunter.com/trends/vilebrequin-x-joel-mesler.md) - [Summery Bikini Drops](https://www.trendhunter.com/trends/frankies-bikinis-spring-2024.md) - [Nostalgic Computer Graphic Cameras](https://www.trendhunter.com/trends/retrospekt-and-polaroid.md) - [Vintage-Inspired Swimwear Drops](https://www.trendhunter.com/trends/reformations-second-swim-drop.md) - [Bold Playful Summer Collections](https://www.trendhunter.com/trends/duvin-design-co.md) - [Retro Doll-inspired Cameras](https://www.trendhunter.com/trends/polaroid-600-malibu-barbie-instant-film-camera.md)