# Curated Vintage Apparel The Ones 2 Watch 'Soul Souvenirs' Series Highlights Thrifty Staples By Jana Pijak | Published 2016-08-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/vintage-apparel References: [theones2watch](http://theones2watch.com/editorial/women/27420/) & [karlandkristof](http://www.karlandkristof.com/) Photographers Karl & Kristof capture 'Soul Souvenirs,' an editorial that spotlights carefully curated vintage apparel picks. Lensed for web publication The Ones 2 Watch, this retro fashion story features MIKAs models Amie J and Mabintou Ceesay who pose amidst outdoors and inside an eclectic loft. The duo dons thrifty clothing staples with a modern air of sophistication and is styled by Selam Ghirmay Fessahaye. The stylist opts for dynamic, tailored and [sculptural silhouettes](https://www.trendhunter.com/trends/shapes-we-take) while experimenting with accessory picks that range from [gilded necklaces to oversized earrings](https://www.trendhunter.com/trends/vintageinspired-jewelry). Hair and makeup for this vintage apparel editorial are courtesy of Sainabou Chune and Johanna Nomiey who bring a fresh-faced and natural beauty aesthetic to life. While this fashion story's hair and makeup embraces natural beauty, its clothing is more playful and eye-catching overall. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 74% | Activity: 57% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Key Themes Behind This Trend - **Curated Vintage Fashion:** Opportunity for disruption in the retail industry by offering highly curated vintage clothing collections with a modern twist. - **Sustainable Fashion:** Trend towards sustainable fashion could lead to innovative business models that incorporate vintage items into modern designs, reducing waste and promoting eco-friendliness. - **Personalized Styling Services:** Opportunity for disruptive innovation in personalized styling services that utilize curated vintage apparel as a unique selling point. ### Where This Applies - **Fashion and Apparel:** Opportunity for brands to incorporate curated vintage clothing into their collections, tapping into the growing demand for sustainable fashion and unique styles. - **E-commerce:** Opportunity for growth in the e-commerce industry by offering an online marketplace for curated vintage apparel, leveraging the convenience and accessibility of online shopping. - **Styling and Personal Shopping:** Opportunity for personalized styling and personal shopping services that specialize in curating vintage fashion, providing customers with access to unique styles and sustainable fashion options. ## Related on Trend Hunter - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Modernized Vintage Summer Frames](https://www.trendhunter.com/trends/vintage-soul-collection.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Pattern-Heavy Fashion Capsules](https://www.trendhunter.com/trends/needles-new-collection.md) - [Accessible Nostalgic Apparel Lines](https://www.trendhunter.com/trends/gap-and-den.md) - [Subculture-Themed Generational Fashion](https://www.trendhunter.com/trends/wildest-ones-yet.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md) - [Identity-Exploring Clothing](https://www.trendhunter.com/trends/shapes-we-take.md)