# Vintage Rapper Sneaker Ads These Refashioned Vintage adidas Ads Include Kanye West By Malika Renee Butss | Published 2015-11-09 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/vintage-adidas-ads References: [hypebeast](http://hypebeast.com/2015/11/kanye-west-adidas-vintage-ads) & [instagram](http://www.instagram.com/mbroidered) Vintage [adidas](https://www.trendhunter.com/trends/kareem-abduljabbar) ads are given a modern look with the help of mbroidered's Federico. The talented artist has recently redone a line of retro adidas ads to feature rapper and fashion designer Kanye West. While the artist has redone vintage [Nike](https://www.trendhunter.com/trends/jam-sneaker) ads once before, his latest project is with the German sportswear manufacturer adidas. With a similar concept, Federico places images of Kanye West in classic adidas advertisements. Featuring all kinds of previous print advertisement styles, these ads showcase long-form and pop-art templates. Along with Kanye West, these vintage adidas ads also feature modern footwear such as the adidas Ultra Boost and the [Yeezy](https://www.trendhunter.com/trends/yeezy-supply-1) Boost 350 which is a collaboration between the brand and the rapper. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 75% | Activity: 71% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What's Driving This Trend - **Vintage Sneaker Ads:** Revamping vintage sneaker ads with modern twists and collaborations with celebrities creates new opportunities for product marketing and brand awareness. - **Celebrity Collaboration:** Collaborating with popular celebrities like Kanye West can elevate a brand's image and increase sales by attracting a wider customer base. - **Pop-art Advertising:** Recreating vintage ads with a contemporary pop-art style can refresh a brand's image and attract younger generations who are drawn to bold designs. ### Who This Affects Most - **Fashion:** Fashion brands can incorporate celebrity collaborations and vintage pop-art advertising to stay relevant and appeal to younger generations. - **Advertising:** Advertising agencies can explore new creative possibilities by combining vintage and contemporary elements and collaborating with popular figures for their campaigns. - **Retail:** Vintage pop-art advertising and celebrity collaborations can create a unique shopping experience for consumers and increase foot traffic in retail stores. ## Related on Trend Hunter - [Sporty Fashion Spring Campaigns](https://www.trendhunter.com/trends/1000-back.md) - [Timeless Revived Basketball Shoes](https://www.trendhunter.com/trends/kareem-abduljabbar.md) - [Retooled Reimagined Lifestyle Sneakers](https://www.trendhunter.com/trends/masha-popova.md) - [Juxtaposing Dynamic Running Shoes](https://www.trendhunter.com/trends/adistar-cushion.md) - [Individuality-Focused Brand Campaigns](https://www.trendhunter.com/trends/adidas-originals-new-campaign.md) - [Reimagined Sneaker Collabs](https://www.trendhunter.com/trends/la-adidas-superstar-ii.md) - [Organic Sleek Avant-Garde Sneakers](https://www.trendhunter.com/trends/contranatural.md) - [Vintage-Inspired Apparel Capsules](https://www.trendhunter.com/trends/reebok-x-kodak.md) - [Fold-Over Bold Running Shoes](https://www.trendhunter.com/trends/country-sneaker.md)