# DNA-Analyzing Sommeliers Vinome is a Startup That Makes Wine Selections Based on a Person's DNA By Katherine Pendrill | Published 2016-11-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/vinome References: [munchies.vice](https://munchies.vice.com/en/articles/this-startup-analyses-your-dna-to-tell-you-what-wine-to-drink) & [facebook](https://www.facebook.com/myvinome/) A startup called Vinome is on a mission to change the way consumers buy wine by showing them which bottles best complement their genes. While the idea of using [DNA to make a wine recommendation](https://www.trendhunter.com/trends/marks-and-spencer-3) may sound unusual, this company is not the first to suggest that genes can be used to determine optimal health and lifestyle choices. Vinome works by using a swab and ten genetic markers related to smell and taste in order to determine each person's DNA profile. The company will then select a bottle that best matches the consumer's preferences from a [small winery in California](https://www.trendhunter.com/trends/californian-wine). The idea is that each consumers will be able to enjoy a wine that is scientifically selected to match their individual genetic make-up. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 24% | Activity: 18% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Personalized Wine Selection:** Opportunity to leverage DNA analysis to create personalized wine recommendations based on individual genetic make-up. - **Genetic-based Lifestyle Recommendations:** Growing trend of using DNA analysis to determine optimal health and lifestyle choices, including wine selection. - **Smell and Taste Genetic Markers:** Innovation in identifying specific genetic markers related to smell and taste, enabling personalized wine recommendations. ### Industries Being Reshaped - **Wine:** Wine industry can exploit DNA analysis to provide personalized wine recommendations based on individual genetic make-up. - **Genetic Testing:** The field of genetic testing can incorporate smell and taste analysis to offer personalized lifestyle recommendations, including wine selection. - **Biotechnology:** Biotech companies can utilize DNA analysis to develop new products and services, such as personalized wine selections based on genetic markers. ## Related on Trend Hunter - [Wine Intelligence Tools](https://www.trendhunter.com/trends/firstleaf-ai.md) - [AI-Recommended Wine Apps](https://www.trendhunter.com/trends/sippd.md) - [Ultra-Personalized Wine Subscriptions](https://www.trendhunter.com/trends/personalized-wine-subscriptions.md) - [Personalized DNA-Driven Nutrition Offerings](https://www.trendhunter.com/trends/dnadriven-nutrition.md) - [Personalized Wine Recommendation Apps](https://www.trendhunter.com/trends/personalized-wine-recommendation-app.md) - [Gamified Wine Kits](https://www.trendhunter.com/trends/the-grape-detective.md) - [Interactive Wine Platforms](https://www.trendhunter.com/trends/sharevino.md) - [DNA-Based Nutrition Programs](https://www.trendhunter.com/trends/habit.md) - [Genetic-Specific Nutrition Insights](https://www.trendhunter.com/trends/earth-fare-genopalate.md)