# Reusable Beverage Aeration Straws The 'Vino Diva' Aerates Wine or Coffee as You Sip By Michael Hemsworth | Published 2018-10-26 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/vino-diva References: [thegreenhead](https://www.thegreenhead.com/2018/10/vino-diva-reusable-wine-aeration-straw.php) & [amazon](https://www.amazon.com/Vino-Diva-Aeration-ultimate-experience/dp/B01I49G750/ref=sr_1_3?ie=UTF8&qid=1540484313&sr=8-3&keywords=Vino+Diva+Wine+Aeration+Straw&tag=trenhunt0f-20) Wine consumption has transitioned from being primarily for connoisseurs to mainstream, so new products and solutions like the 'Vino Diva' straw are being designed with this in mind. Suitable for use with your favorite red wine or cold coffee, the [reusable beverage straw](https://www.trendhunter.com/trends/red-wine-and-white-teeth) works by aerating the beverage as you sip thanks to the integrated micro port aeration system. This helps to make the beverage taste as high-quality as possible without having to spend extended periods allowing it to breathe. The 'Vino Diva' reusable straw also works to protect your teeth by preventing wine stains and erosion from coffee acidity. The straws are each made from highly recyclable [FDA](https://www.trendhunter.com/trends/ullo-uno-wine-purifying-wands)-grade aluminum that is easily cleaned between uses yet durable enough for years of continued use. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 62% | Activity: 71% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Mainstream Wine Consumption:** Opportunity to develop innovative products that cater to non-connoisseur wine drinkers. - **Integrated Micro Port Aeration System:** Potential for creating beverage accessories that enhance flavor profiles while sipping. - **Reusable and Sustainable Straws:** Opportunity to capitalize on the growing eco-friendly movement by offering durable and recyclable straw alternatives. ### Where This Applies - **Beverage Accessories:** Potential to create new aerating straw designs or expand product lines in response to mainstream wine consumption. - **Wine and Coffee Industry:** Opportunity for collaborations to develop new products that enhance the drinking experience and address common concerns like tooth staining and erosion. - **Sustainable Packaging and Reusables:** Potential for businesses to capitalize on the demand for environmentally friendly alternatives by manufacturing and marketing durable, reusable straws. ## Related on Trend Hunter - [Scent-Flavored Straws](https://www.trendhunter.com/trends/air-up-straw.md) - [Wine-Preserving Wands](https://www.trendhunter.com/trends/ullo-uno-wine-purifying-wands.md) - [Eco-Friendly Ice Straw Molds](https://www.trendhunter.com/trends/ice-straw.md) - [Eye-Catching Reusable Beverage Cups](https://www.trendhunter.com/trends/reusable-beverage-cup.md) - [Compact Rollable Reusable Straws](https://www.trendhunter.com/trends/boba-tribe.md) - [Sulfites-Eliminating Portable Wine Accessories](https://www.trendhunter.com/trends/uno-wine-purifying-wands.md) - [Space-Saving Wine Glasses](https://www.trendhunter.com/trends/the-splitglass.md) - [Single-Serve Wine Systems](https://www.trendhunter.com/trends/coravin-vinitas.md) - [Contactless Straw Water Bottles](https://www.trendhunter.com/trends/insulated-water-bottles.md)