# Haute Imposter Ski Masks The Vinny Cha$e Luxy 'Chanel' Ski Masks Sell Out By Katie Pagnotta | Published 2013-01-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/vinny-chase-luxy-chanel References: [www​.highsnobe​tte](http://www​.highsnobe​tte.com/ne​ws/2013/01​/10/vinny-​chae-luxy-​chanel-mas​k/) & [gcvintage](http://gcvintage.com/collections/frontpage/products/luxy-mask) The Vinny Cha$e luxy ‘[Chanel](https://www.trendhunter.com/trends/old-skool-36-souvenir)’ ski masks have hit the world by storm and are already completely sold out. Vinny Cha$e is a New York-born and bred music aficionado. He makes, produces and directs music. He partnered up with Glass Cloud Vintage to create [monochromatic ski masks](https://www.trendhunter.com/trends/moose-knuckles-x-boll) adorned with the Chanel logo—the black and white versions have already made a killing online. Hipsters everywhere are going wild for this gear! Although the merchandise is impromptu and no way affiliated with the actual Chanel brand, it has struck a chord with [urban enthusiasts](https://www.trendhunter.com/trends/saint-mxxxxxx). The masks are meant to be playful and are relevant to the music Cha$e promotes, which often discusses labels. Keep an eye out for the Vinny Cha$e luxy ‘Chanel’ ski masks and watch out for the next shipment. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 67% | Activity: 95% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Monochromatic Ski Masks:** Disruptive innovation opportunity: Create customizable and branded ski masks for urban enthusiasts. - **Playful Merchandise:** Disruptive innovation opportunity: Develop unique and unexpected merchandise that resonates with a specific target audience. - **Impromptu Collaborations:** Disruptive innovation opportunity: Forge partnerships with popular influencers to create limited-edition products that generate buzz and hype. ### Where This Applies - **Fashion Apparel:** Disruptive innovation opportunity: Integrate high-end fashion brands with streetwear aesthetics to appeal to niche consumer segments. - **Music Merchandise:** Disruptive innovation opportunity: Combine music culture with fashion to create unique and desirable merchandise items. - **Online Retail:** Disruptive innovation opportunity: Capitalize on the demand for limited-edition and exclusive products by creating a platform for artists and influencers to sell their merchandise. ## Related on Trend Hunter - [Alpine Couture Luxe Capsules](https://www.trendhunter.com/trends/lv-ski-2025.md) - [Luxury Womens Ski Collections](https://www.trendhunter.com/trends/womens-lv-ski.md) - [Dynamic Vibrant Ski Goggles](https://www.trendhunter.com/trends/silver-morning.md) - [Fashion-Inspired Skate Shoes](https://www.trendhunter.com/trends/old-skool-36-souvenir.md) - [Music-Informed Fashion Collections](https://www.trendhunter.com/trends/roc-nation-and-moncler.md) - [Opulent Cozy Skiwear Capsules](https://www.trendhunter.com/trends/fusalp.md) - [Fashion House Snowboards](https://www.trendhunter.com/trends/louis-vuitton-snowboard.md) - [Luxe Après-Ski Collections](https://www.trendhunter.com/trends/veronica-beard-apres-ski.md) - [Hip 90s Ski Watches](https://www.trendhunter.com/trends/snow-beach-bear-watch.md)