# Virtual Vineyard Tours Brancott Estate Shares Virtual Reality Vineyard Tours at Festivals By Laura McQuarrie | Published 2016-07-22 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/vineyard-tour References: [eventmagazine](http://www.eventmagazine.co.uk/brancott-estate-creates-multi-sensory-vr-tour-festivals/brands/article/1403206) This summer, [Brancott Estate](https://www.trendhunter.com/trends/made-for-drink-and-brancott-estate) will make appearances at festival and use [virtual reality technology](https://www.trendhunter.com/trends/hays-travel) in order to share vineyard tours of its grounds with attendees. The virtual experience will take place from within a Red Shed pop-up, giving festival-goers the chance to discover more about the birthplace of Marlborough Sauvignon Blanc through an [Oculus](https://www.trendhunter.com/trends/emirates-vr-experience) headset. The multi-sensory VR tour and tasting will give people the chance to virtually visit the Marlborough wine region and its vineyards, giving them a newfound appreciation and understanding for wine. The first festival Brancott Estate is set to visit with this experiential pop-up is Camp Bestival at Lulworth Castle in Dorset. Festival experiences of this kind have become popular for completely immersing festival attendees in a new environment with VR technology. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 53% | Activity: 63% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What's Driving This Trend - **Virtual Reality Vineyard Tours:** Using virtual reality technology, vineyard tours are being brought to festivals, offering a unique and immersive experience for attendees. - **Multi-sensory VR Experiences:** Festival-goers can now explore vineyards and participate in tastings through virtual reality tours, engaging multiple senses and enhancing their understanding of wine. - **Pop-up VR Experiences:** Brands are creating pop-up VR installations at festivals, enabling festival-goers to experience unique and interactive virtual environments. ### Who This Affects Most - **Hospitality and Tourism:** Hotels, resorts, and wineries can leverage virtual reality to offer immersive virtual vineyard tours, enhancing guest experiences and attracting new visitors. - **Entertainment and Events:** Virtual reality technology can transform festivals and events by providing interactive and engaging experiences, creating memorable moments for attendees. - **Wine and Beverages:** By incorporating virtual reality in marketing strategies, wine brands can elevate their storytelling and educate consumers about their products in an innovative and immersive way. ## Related on Trend Hunter - [Adventure-Ready AR Wines](https://www.trendhunter.com/trends/bandit-wines.md) - [VR Tequila Experiences](https://www.trendhunter.com/trends/don-julio-apple-vision-pro.md) - [Augmented Reality Wine Bottles](https://www.trendhunter.com/trends/ar-sinister-wine.md) - [Immersive Wine-Inspired Games](https://www.trendhunter.com/trends/chablis.md) - [Virtual Countryside Experiences](https://www.trendhunter.com/trends/loccitane-virtual-experience.md) - [Interactive Wine Platforms](https://www.trendhunter.com/trends/sharevino.md) - [Immersive Global Wine Experiences](https://www.trendhunter.com/trends/global-wine-experience.md) - [Virtual Oil Tasting Experiences](https://www.trendhunter.com/trends/virtual-tasting-experience.md) - [Virtual Craft Beer Tastings](https://www.trendhunter.com/trends/beer-tasting-experience.md)