# Peace-Shaped Gummies Vines Gummy Peaces Appeal to a New Generation of Candy Consumers By Laura McQuarrie | Published 2025-05-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/vines-gummy-peaces References: [prnewswire](https://www.prnewswire.com/news-releases/another-exciting-year-for-american-licorice-company-at-upcoming-2025-sweets--snacks-expo-302447558.html) & [shop.americanlicorice](https://shop.americanlicorice.com/products/vines-gummies-tropical-blends)  American Licorice is gearing up for the 2025 Sweets & Snacks Expo, and will be introducing all-new treats like Vines Gummy Peaces. These peace sign-shaped candies are coming to candy lovers with [tropically inspired flavors](https://www.trendhunter.com/trends/haribo-gummy-candies) like mango dragon fruit, guava sunrise, island punch and passionfruit. "One of the most exciting things this year is the launch of our new [Red](https://www.trendhunter.com/trends/red-vines-pumpkin-spice-twists) Vines sub-brand, Vines, which is geared towards a younger audience, and offers different product types than traditional licorice," detailed Senior Product & Innovation Manager Kyle Stout. While chewy, mildly sweet Red Vines are a nostalgic favorite across generations, Vines is set to introduce itself to a new generation with shapely Gummy Peaces, as well as other candy innovations like [Filled Ropes](https://www.trendhunter.com/trends/jolly-rancher-ropes) and seasonal Halloween Twists. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 42% | Activity: 37% | Freshness: 40% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Tropical Flavor Expansion:** Candy companies are embracing exotic and tropical flavor profiles, offering consumers unique taste experiences that break away from traditional confectionery flavors. - **Shaped Candy Innovations:** The introduction of uniquely shaped candies like peace signs is capturing the interest of younger demographics, sparking creativity and novelty in product designs. - **Nostalgia-infused Product Lines:** Revamped offerings of classic brands are blending nostalgia with modern twists, appealing to both aging fans and younger consumers. ### Sectors Adopting This - **Confectionery:** The candy industry is innovating with new sub-brands and exploratory flavors to remain appealing to up-and-coming generations. - **Food & Beverage Innovation:** Flavors borrowed from tropical locales are becoming a disruptive trend in the food world, creating fresh opportunities for unique product development. - **Snacks & Treats Marketing:** Innovative marketing strategies are reshaping the confectionery landscape to attract a demographic shift towards younger consumers and trend-forward products. ## Related on Trend Hunter - [Seasonally Flavored Licorice Candies](https://www.trendhunter.com/trends/american-licorice-company.md) - [Low Fat Iconic Snacks](https://www.trendhunter.com/trends/sour-punch-fan-favorites.md) - [Romantically Themed Candy Lines](https://www.trendhunter.com/trends/american-licorice-company-valentines-day.md) - [Pumpkin Spice Licorice Candies](https://www.trendhunter.com/trends/red-vines-pumpkin-spice-twists.md) - [Seasonal Licorice Candies](https://www.trendhunter.com/trends/american-licorice-company-halloween.md) - [Rule-Breaking Gummy Bears](https://www.trendhunter.com/trends/vandal-gummy-bears.md) - [Peelable Gummy Candies](https://www.trendhunter.com/trends/peelable-gummy.md) - [Customizable Triple-Texture Candies](https://www.trendhunter.com/trends/gummi-popz.md) - [Branded Wholesale Candy Ranges](https://www.trendhunter.com/trends/sweetish-candies.md)