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# Zesty Jovial Packaging
Oju Vinage’s New Vinegar Packaging Design is Subtle Yet Vivid

By Farida Helmy | Published 2014-04-16 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/vinegar-packaging-design
References: [thedieline](http://www.thedieline.com/blog/2014/4/4/oju-vinagre) & [senyorestudi](http://senyorestudi.com)

Make space on your kitchen shelves and decorate them with this stunning vinegar packaging design created for Oju Vinage.

Not only will this collection of vinegars give your salads the perfect zesty taste to make them all the more yummy, it will also give your kitchen a brighter and more jovial vibe. Using a [minimal vinegar packaging design](https://www.trendhunter.com/trends/cleveland-kitchen1), design studio Senyor Estudi just adds [shades of orange](https://www.trendhunter.com/trends/fruit-bliss) to the packaging to give it the right balance between subtle and warm.

“With base liquids of over 80 years of age, each cask produces a vinegar with a different aroma, color and taste, creating a symphony when they come together. Their vivid colors, which range from straw yellow to rust red, passing through various amber tones, can deceive us,” says the design team at Senyor Estudi.

## Trend Insights (Trend Hunter)

- Score: 4.1/10
- Popularity: 44% | Activity: 72% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### What Makes This Trend Stand Out

- **Minimal Packaging Design:** Opportunity to create minimalist packaging designs that use subtle yet impactful colors.
- **Vibrant Colors in Packaging:** Opportunity to incorporate bold and vivid colors in packaging design to create a lively and joyful experience.
- **Age-infused Product Variation:** Opportunity to explore and market products that incorporate different aroma, color, and taste variations based on age.

### Sectors Adopting This

- **Food and Beverage Packaging:** Potential for innovative packaging designs in the food and beverage industry to enhance consumer experience.
- **Kitchenware and Home Decor:** Opportunity to introduce kitchen and home decor products that add vibrancy and cheerfulness to living spaces.
- **Specialty Food Products:** Market potential for specialty food products that highlight the unique variations and qualities based on age.

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