# Vinegar drinks catching on. By Greg Ponesse | Published 2006-01-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/vinegar-drinks-catching-on References: [web-japan.org](http://web-japan.org/trends/lifestyle/lif050125.html) Vinegar, known as o-su in Japanese, has long been an important ingredient in Japanese cuisine. It is the condiment that gives the rice in sushi its sharp flavor, for example. What is more, vinegar is considered to be good for the health, particularly for improving circulation and countering fatigue. Now more and more Japanese are seeking the benefits of vinegar not only by eating food containing it but by drinking [vinegar-based beverages](https://www.trendhunter.com/trends/haymaker). Further fueled by reports that [rice vinegar](https://www.trendhunter.com/trends/pineapple-turmeric-apple-cider-vinegar) is effective in promoting [weight loss](https://www.trendhunter.com/trends/oshee-air), a wide range of vinegar-based drinks have hit the market recently. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 62% | Activity: 5% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Vinegar-based Beverages:** Opportunity to create innovative and flavorful drinks containing vinegar as a health-conscious alternative to traditional beverages. - **Health Benefits of Vinegar:** Opportunity to develop and promote products that highlight the health benefits of consuming vinegar, such as improved circulation and weight loss. - **Japanese Food Influences:** Opportunity to incorporate Japanese culinary traditions, such as using vinegar in cuisine, into innovative food and beverage products. ### Where This Applies - **Food and Beverage:** Opportunity for the food and beverage industry to create new and unique products using vinegar as a key ingredient or highlight its health benefits. - **Wellness and Health:** Opportunity for the wellness and health industry to develop and market vinegar-based products as part of a healthy lifestyle and natural remedies. - **Culinary and Cooking:** Opportunity for the culinary and cooking industry to explore the versatility of vinegar as an ingredient and create unique dishes and recipes. ## Related on Trend Hunter - [Fermented Rice Vinegars](https://www.trendhunter.com/trends/momofuku.md) - [Private Label Rice Vinegars](https://www.trendhunter.com/trends/trader-joes-rice-vinegar.md) - [Apple Cider Vinegar Sodas](https://www.trendhunter.com/trends/apple-cider-vinegar-sodas.md) - [Clear Fermented Drinks](https://www.trendhunter.com/trends/koji-clear.md) - [Botanical Hair Vinegars](https://www.trendhunter.com/trends/yves-rochers-shine-vinegar-rinsing-lotion.md) - [Gut-Friendly Vinegar-Infused Sodas](https://www.trendhunter.com/trends/remedy-sodaly.md) - [Savory Citrus Juices](https://www.trendhunter.com/trends/sudachi-juice.md) - [Umami-Heavy Lemon Drinks](https://www.trendhunter.com/trends/suntory.md) - [ACV-Based Sparkling Tonics](https://www.trendhunter.com/trends/haymaker.md)