# Vegetable Vinegar Drinks Michigan Beet & Carrot Drinking Vinegar is a Unique Cocktail Enhancement By Laura McQuarrie | Published 2016-08-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/vinegar-drink References: [trndmonitor](https://trndmonitor.com/drink-spotlight-mcclary-brothers-michigan-beet-carrot-drinking-vinegar/) & [mcclarybros](https://www.mcclarybros.com/collections/vinegar-sets/products/beet-carrot-drinking-vinegar) McClary Brothers makes a variety of unique vinegar drinks that can be used to enhance a variety of [alcoholic beverages like cocktails](https://www.trendhunter.com/trends/dirty-shirley-with-cherry-vanilla) or [shrub sodas](https://www.trendhunter.com/trends/remedy-sodaly). The drinking vinegar is made with a combination of locally grown ingredients, including [apple cider vinegar](https://www.trendhunter.com/trends/pineapple-turmeric-apple-cider-vinegar), seasonal vegetables and organic cane sugar. To create the best flavors possible, McClary Brothers describes that it uses "old-fashioned cold-steep preservation techniques." Other unique drinking vinegar flavors made by the McClary Brothers include Michigan Apple Pie, Cranberry, Lemon & Ginger and Fennel Seed. When added to everything from cocktails and beer to sparkling or still water, drinking vinegars have become popular alternatives to soda and artificially flavored beverages. As well as infusing a beverage with instant flavor, drinking vinegar is also revered for its numerous health benefits. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 22% | Activity: 15% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Drinking Vinegar:** There is a growing trend of using drinking vinegar to enhance cocktails or non-alcoholic beverages, providing an opportunity for innovative flavor combinations and beverages. - **Natural Ingredients:** The use of locally grown ingredients and organic cane sugar in vinegar drinks highlights the trend towards natural and sustainable beverage options, creating an opportunity for brands to cater to health-conscious consumers. - **Health-conscious Beverages:** The popularity of drinking vinegar as a healthier alternative to soda and artificially flavored beverages presents an opportunity for the beverage industry to develop and market more health-conscious drink options to meet consumer demand. ### Sectors Adopting This - **Beverage Industry:** The beverage industry can explore innovative ways to incorporate drinking vinegar into their product lines, tapping into the growing trend and offering unique flavor profiles. - **Craft Cocktails:** The craft cocktail industry can experiment with drinking vinegar as a unique cocktail enhancement, adding depth and complexity to their beverage creations and catering to adventurous drinkers. - **Health and Wellness:** The health and wellness industry can leverage the health benefits and natural ingredients of drinking vinegar to develop and promote new beverage options for health-conscious consumers. ## Related on Trend Hunter - [Bubbly Canned Superdrinks](https://www.trendhunter.com/trends/shrubbly.md) - [Spiced Pickle Sodas](https://www.trendhunter.com/trends/pickle-soda.md) - [ACV-Based Sparkling Tonics](https://www.trendhunter.com/trends/haymaker.md) - [Refreshing Citrus Vinegar Drinks](https://www.trendhunter.com/trends/apeal-world-activate-acv-lemon-mint.md) - [Pickle-Infused Brunch Cocktails](https://www.trendhunter.com/trends/dill-pickle-bloody-mary.md) - [Tangy Bloody Mary Mixes](https://www.trendhunter.com/trends/pickle-bloody-mary-mix.md) - [Autumnal Balsamic Vinegars](https://www.trendhunter.com/trends/apple-cider-balsamic-vinegar.md) - [Hot Honey Wine Vinegars](https://www.trendhunter.com/trends/hot-honey-wine-vinegar.md) - [Drinkable ACV Pods](https://www.trendhunter.com/trends/apple-cider-vinegar-tea.md)