# Botanical Vinegar Beverages Vim & Vigor's 'Herbal Apple Cider Vinegar' is a Daily Health Tonic By Laura McQuarrie | Published 2018-03-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/vinegar-beverages References: [wellandgood](https://www.wellandgood.com/good-food/expo-west-food-trends-2018/slide/7/) & [drinkvimandvigor](http://www.drinkvimandvigor.com/) Over the past few years, [vinegar beverages](https://www.trendhunter.com/trends/remedy-sodaly) have gone from being odd and unheard of to revered for their many health benefits. While the idea of drinking vinegar remains unappealing to some, Vim & Vinegar is one brand that makes a daily health tonic that is enriched with a range of delicious herbs and spices. Some of the unique, organic botanical additions that can be found in the Herbal Apple Cider Vinegar are: valerian root, anise, [antioxidant-rich](https://www.trendhunter.com/trends/appleinfused-skincare) cloves, fenugreek seeds, ginger, black walnut and liquorice. As well as featuring herbs, spices and [aged apple cider vinegar](https://www.trendhunter.com/trends/pineapple-turmeric-apple-cider-vinegar), the product also includes grape and apple juice concentrates for even more great taste. The functional, preservative-free product is said to be useful for increasing energy levels, maintaining healthy cholesterol levels, as well as supporting the immune and digestive systems. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 43% | Activity: 46% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Botanical Vinegar Beverages:** Companies can create vinegar beverages that are enriched with unique, organic botanical additions for various health benefits. - **Functional Herbal Tonics:** There is a growing trend towards functional herbal tonics that are preservative-free, good for digestion, and boost energy levels. - **Natural Ingredients:** Consumers are increasingly interested in natural ingredients and seeking out vinegar beverages that contain organic herbs, spices, and fruit juice concentrates. ### Sectors Adopting This - **Beverage Industry:** Companies in the beverage industry can innovate by creating functional, healthy beverages that feature unique, organic botanical additions and natural ingredients. - **Health and Wellness Industry:** The health and wellness industry can market and distribute functional herbal tonics, such as Vim & Vigor's Herbal Apple Cider Vinegar, that aid in maintaining healthy cholesterol levels and supporting the immune and digestive systems. - **Organic Food Industry:** The organic food industry can further develop the trend of natural ingredients by creating vinegar beverages that use organic herbs, spices, and fruit juice concentrates, providing a high-quality and healthier option for consumers. ## Related on Trend Hunter - [Antioxidant-Rich ACV Supplements](https://www.trendhunter.com/trends/herbal-cider-vinegar-supplement.md) - [Refreshing Citrus Vinegar Drinks](https://www.trendhunter.com/trends/apeal-world-activate-acv-lemon-mint.md) - [All-Natural Energy Mixes](https://www.trendhunter.com/trends/pureboost.md) - [Drinkable ACV Pods](https://www.trendhunter.com/trends/apple-cider-vinegar-tea.md) - [Apple Cider Vinegar Sodas](https://www.trendhunter.com/trends/apple-cider-vinegar-sodas.md) - [ACV-Based Sparkling Tonics](https://www.trendhunter.com/trends/haymaker.md) - [Energizing ACV Supplements](https://www.trendhunter.com/trends/apple-cider-vinegar-supplements.md) - [Flavor-Forward ACV Blends](https://www.trendhunter.com/trends/pineapple-turmeric-apple-cider-vinegar.md) - [ACV Supplement Capsules](https://www.trendhunter.com/trends/apple-cider-vinegar-capsule.md)