# Sparkling Vinegar Juices Lost Coast Makes All-Natural Vinegar-Based Beverages By Laura McQuarrie | Published 2019-05-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/vinegar-based-beverages References: [beveragedaily](https://www.beveragedaily.com/Article/2019/05/08/Beverage-entrepreneur-takes-apple-cider-vinegar-into-the-UK-mainstream) & [lostcoastfoodco](https://lostcoastfoodco.com/acv-juices/) From drinking vinegar and old-fashioned shrubs to apple cider vinegar shots, consumers are becoming increasingly interested in vinegar-based beverages for the health benefits that they offer, particularly for the digestive system. To introduce apple cider vinegar drinks to consumers in the UK, Lost Coast combines [ACV](https://www.trendhunter.com/trends/haymaker) with various juices. The all-natural, low-sugar drinks are offered in flavors like 'Blueberry, Elderberry & Lemon,' 'Mango Turmeric & Ginger' and 'Strawberry, Hibiscus & Rose,' which balance out the naturally tart and acidic taste of apple cider vinegar. The vegan-friendly drinks are sweetened with agave nectar and have been shown to lower blood sugar and fight diabetes, according to the brand. The vinegar-based beverages are also said to be popular for weight loss, as they promote satiety by boosting the gut's levels of acetate. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 21% | Activity: 28% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Vinegar-based Beverages:** Consumer interest in vinegar-based drinks for their health benefits, particularly for the digestive system, is on the rise. - **Low-sugar Beverages:** Consumers are increasingly seeking out low-sugar and naturally sweetened beverages with health benefits. - **Functional Beverages:** Functional and health-boosting ingredients like apple cider vinegar are becoming more popular in beverage offerings. ### Industries Being Reshaped - **Beverage Industry:** Opportunities exist for beverage companies to create and market low-sugar, functional drinks with beneficial ingredients like vinegar. - **Health and Wellness Industry:** Incorporating popular health-boosting ingredients like apple cider vinegar into products can offer a unique selling point in the health and wellness industry. - **Natural Products Industry:** Natural and organic product companies can capitalize on the trend of vinegar-based drinks by offering all-natural and low-sugar options with health benefits. ## Related on Trend Hunter - [Refreshing Citrus Vinegar Drinks](https://www.trendhunter.com/trends/apeal-world-activate-acv-lemon-mint.md) - [Apple Cider Vinegar Sodas](https://www.trendhunter.com/trends/apple-cider-vinegar-sodas.md) - [Bubbly Canned Superdrinks](https://www.trendhunter.com/trends/shrubbly.md) - [Gut-Friendly Vinegar-Infused Sodas](https://www.trendhunter.com/trends/remedy-sodaly.md) - [ACV-Based Sparkling Tonics](https://www.trendhunter.com/trends/haymaker.md) - [All-Natural Energy Mixes](https://www.trendhunter.com/trends/pureboost.md) - [Drinkable ACV Pods](https://www.trendhunter.com/trends/apple-cider-vinegar-tea.md) - [Antioxidant-Rich ACV Supplements](https://www.trendhunter.com/trends/herbal-cider-vinegar-supplement.md) - [Functional Coconut Ciders](https://www.trendhunter.com/trends/coconut-cider-drink.md)