# Social Media Cancer Campaigns When a Vine Filmmaker was Diagnosed with Cancer the Community United By Sarah St.Jules | Published 2013-08-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/vine-filmmaker References: [mashable](http://mashable.com/2013/07/31/vine-cancer-campaign/) When Vine filmmaker Ryan McHenry, who’s claim to fame was the viral video ‘Ryan Gosling Won’t Eat His Cereal,’ was [diagnosed with cancer](https://www.trendhunter.com/trends/myhealthteam), the social media site came together to support him. In order to help [raise money for McHenry](https://www.trendhunter.com/trends/steps-against-cancer), his friends created a video called ‘Ryan Gosling Won’t Eat His Cancer,’ and that clip also went viral. People from the Vine community have been donating money ever since. It is incredible how a social media site can connect strangers and enable them to help each other out, even if they do not personally know the person in need. This is a touching story about the social benefits of social media, and how people can band together when a Vine filmmaker is in need. Vine has also implement the hashtag #WeLoveRyan as another way the community can show their support. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 36% | Activity: 83% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Social Fundraising:** The viral success of 'Ryan Gosling Won't Eat His Cancer' demonstrates the power of social media in galvanizing communities to raise money for a cause. - **Community Support:** The Vine community's response to Ryan McHenry's diagnosis highlights the ability of social media platforms to foster connections and support among strangers. - **Empowering Hashtags:** The implementation of #WeLoveRyan by Vine showcases the potential for hashtags to unite online communities in showing their solidarity and support. ### Industries Being Reshaped - **Social Media:** The success of social media campaigns like 'Ryan Gosling Won't Eat His Cancer' illustrates the capacity of platforms like Vine to generate widespread attention and engagement. - **Filmmaking:** Ryan McHenry's story provides an opportunity for filmmakers and content creators to explore the impact of social media in amplifying their messages and garnering support. - **Nonprofit and Fundraising:** The overwhelming response to Ryan McHenry's campaign highlights the potential of social media platforms in expanding reach and raising funds for nonprofit organizations. ## Related on Trend Hunter - [Uplifting Social Media Campaigns](https://www.trendhunter.com/trends/optimism-your-feed.md) - [Awareness-Raising Apparel](https://www.trendhunter.com/trends/hats-for-hope-movement.md) - [Canadian Cancer Support Platforms](https://www.trendhunter.com/trends/wellspring-cancer-support.md) - [Creative Cancer Awareness Campaigns](https://www.trendhunter.com/trends/pick-up-your-poop.md) - [Cancer-Supporting Run Campaigns](https://www.trendhunter.com/trends/terry-fox-foundation.md) - [Superhero-Themed Hospital Campaigns](https://www.trendhunter.com/trends/sickkids-foundation-ad.md) - [Heartwarming Social Good Ads](https://www.trendhunter.com/trends/moments-that-count.md) - [Cancer Research-Supporting Beers](https://www.trendhunter.com/trends/cancerresearch-kolsch-beer.md) - [Sonic Cell Campaigns](https://www.trendhunter.com/trends/the-most-beautiful-sound.md)