# PB&J Fruit Snacks Peanut Butter Dipped Vine-Dried Grapes Put a Twist on a Classic Flavor Pairing By Laura McQuarrie | Published 2020-01-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/vine-dried-grapes References: [prlog.org](https://www.prlog.org/12804718-lifes-grape-launches-new-peanut-butter-dipped-vine-dried-grapes.html) & [lifesgrape](https://lifesgrape.com/products/peanut-butter-dipped-vine-dried-grapes-resealable-10-oz-pouch) In addition to offering its vine-dried grape snacks in Classic and Dark Chocolate varieties, [Life's](https://www.trendhunter.com/trends/commercialgrade-wellness-equipment) Grape is introducing Peanut Butter Dipped Vine-Dried Grapes as a reinterpretation of the classic peanut butter and jelly sandwich. As ever, the snack features Selma [Pete](https://www.trendhunter.com/trends/sweet-chabanero-sriracha-sauce) vine-dried grapes and offers a 100% real fruit snack dipped in creamy peanut butter. Perfect for on-the-go snacking, the Peanut Butter Dipped Vine-Dried Grapes are packed into 10-ounce resealable pouches and 0.8-ounce snack packs. These vine-dried grape snacks are gluten-free, low in sodium and free from sulfur, sharing a fun new way for peanut butter and jelly sandwich lovers of all ages to enjoy a time-tested combination of flavors. Image Credit: Life's Grape ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 46% | Activity: 66% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Fruit Snack Innovations:** Exploring new ways to package and introduce traditional fruit flavors could inspire new product categories within the healthy snack food market. - **Flavor Pairing Resurgences:** Reviving new twists on classic flavors, like peanut butter and jelly, can resonate with different demographics and may even establish new followings. - **Alternative Snacking:** Providing alternative snacks that boast healthier eating habits through natural unprocessed ingredients can appeal to both kids and adults seeking to detox from sugary counterparts. ### Who This Affects Most - **Food Packaging:** Innovative packaging designs can entice consumers with convenience and portability while showcasing unconventional flavor combinations. - **Healthy Snack Foods:** The healthy snack food market presents a huge opportunity to introduce innovative snacks that appeal to consumers seeking healthier options. - **Organic and All-natural Products:** Creating snacks that are gluten-free with low sodium and sulfur-free ingredients offers consumers a healthier alternative in an increasingly health-conscious market. ## Related on Trend Hunter - [Sandwich-Inspired Crepe Snacks](https://www.trendhunter.com/trends/peanut-butter-and-grape-filled-crpes-togo.md) - [Nostalgic Snack Launches](https://www.trendhunter.com/trends/nostalgic-snack.md) - [Nostalgically Flavored Snacks](https://www.trendhunter.com/trends/pbj-pop.md) - [Nutty Sweet Jerky Snacks](https://www.trendhunter.com/trends/jack-links-duos.md) - [Free-From Dippable Snacks](https://www.trendhunter.com/trends/jam-dipper.md) - [Nut Butter-Filled Dates](https://www.trendhunter.com/trends/pbj-dates.md) - [Sandwich-Inspired Pretzel Snacks](https://www.trendhunter.com/trends/pbj-berry-pretzel-nuggets.md) - [Single-Serve Sweet Sandwiches](https://www.trendhunter.com/trends/chocolate-peanut-butter-graham-sandwiches.md) - [PB&J-Inspired Snack Bars](https://www.trendhunter.com/trends/no-bread-pbj.md)