# Anatomical Athletes Vincent Viriot 'Special Olympics' Video Shows the Bones & Muscles of a Baller By Marissa Brassfield | Published 2009-12-23 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/vincent-viriot-special-olympics References: [behance.net](http://www.behance.net/Gallery/OLYMPICS/374639) & [fmk7](http://fmk7.com/) If you're into [anatomy and physiology](https://www.trendhunter.com/trends/voka-anatomy-pro), you'll love this Vincent Viriot 'Special Olympics' video. It takes a [pick-up game of basketball](https://www.trendhunter.com/trends/dunk-the-halls) and cranks it up a few notches by showing the [bones and muscles](https://www.trendhunter.com/trends/exoskyn) that lie beneath each athlete. The tagline of the Vincent Viriot 'Special Olympics' video says simply, "See the athlete first." I couldn't agree more. Check out more Olympics features from Trend Hunter's archives below. **Implications** - Businesses that are able to use shock in their products and advertising will appeal to many consumers as it will provide a fresh perspective. A company looking to experience a resurgence of popularity often need only to step outside conventional and traditional boundaries and provide consumers with something thought-provoking. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 41% | Activity: 93% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Viral](https://www.trendhunter.com/viral) ## Key Themes ### Key Themes Behind This Trend - **Anatomical Visualization:** Innovative products or services that utilize representations of the human body's inner workings to enhance understanding and engagement with physical activity. - **Shock Advertising:** Marketing strategies that utilize provocative imagery or messaging to capture consumer attention and create a lasting impression. - **Sports Education:** Innovative approaches to educating audiences about fitness and athletics, utilizing technology and creative marketing methods. ### Where This Applies - **Sports Apparel:** Opportunities to incorporate anatomical visualization into sports apparel designs to enhance performance and appeal to health-conscious consumers. - **Fitness Technology:** Integrating anatomical visualizations and other innovative approaches to sports education into fitness products and services. - **Advertising:** Utilizing shock advertising as a strategy to create lasting impressions and capture consumer attention across a variety of industries. ## Related on Trend Hunter - [Celebrated Athletic Prosthetics](https://www.trendhunter.com/trends/ffate.md) - [Tech Fashion Sport Campaigns](https://www.trendhunter.com/trends/athletic-intelligence-is-here.md) - [Handheld Resistance Devices](https://www.trendhunter.com/trends/softtissue-injury-prevention-handheld-resistance-device.md) - [Playful Tomato Athletes](https://www.trendhunter.com/trends/national-games-campaign.md) - [Athlete-Backed Shoe Campaigns](https://www.trendhunter.com/trends/awaken-your-madness.md) - [Raw Sports Emotion Artwork](https://www.trendhunter.com/trends/game-exhibition.md) - [Athletics-Inspired Greek Yogurt Campaigns](https://www.trendhunter.com/trends/oikos-pros.md) - [Thematic Athlete-Celebrating Dairy Commercials](https://www.trendhunter.com/trends/dairy-commercial.md) - [3D Anatomy Atlas](https://www.trendhunter.com/trends/voka-anatomy-pro.md)