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# Vincent Van Gogh Vodka

By Alex Covert | Published 2007-07-14 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/vincent-van-gogh-vodka
References: [vangoghvodka](http://www.vangoghvodka.com/)

Van Gogh Vodka is the exclusive vodka of GALApalooza, the prelude event to the three day Lollapalooza [rock concert](https://www.trendhunter.com/trends/tomorrowland-x-absolut) held at Grant Park in Chicago on August 2-5, 2007. This brand features [17 flavors](https://www.trendhunter.com/trends/dutch-barn-orchard-vodka) some of which include Acai - Blueberry Vodka, Mojito Mint Vodka, Espresso Vodka, and Wild Appel Vodka. Good to go whether shaken or stirred.

**Implications** - With so many different types of packaging on products of the same type, some people may find it difficult to make a decision on which one to buy. Often times, the consumer will buy the product that has the [most appealing aesthetic](https://www.trendhunter.com/trends/collectible-spirits-bottle). Businesses need to pick a target audience for their product and create a type of packaging that would attract those consumers.

## Trend Insights (Trend Hunter)

- Score: 2.2/10
- Popularity: 13% | Activity: 44% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking)

## Key Themes

### Key Themes Behind This Trend

- **Diverse Vodka Flavors:** The trend of offering a wide range of unique vodka flavors presents opportunities for distilleries to capture niche markets and attract adventurous consumers.
- **Aesthetic Packaging:** The trend of visually appealing packaging creates opportunities for businesses to differentiate their products and attract consumers based on aesthetics.
- **Experiential Events:** The trend of hosting immersive events like GALApalooza creates opportunities for brands to engage with consumers in unique and memorable ways.

### Where This Applies

- **Craft Distilleries:** Craft distilleries can capitalize on the trend of diverse vodka flavors by experimenting with unique ingredients and flavors to create one-of-a-kind spirits.
- **Design and Packaging:** The design and packaging industry can take advantage of the trend in aesthetic packaging by offering innovative and visually captivating solutions for brands.
- **Event Planning and Entertainment:** Event planning and entertainment companies have the opportunity to tap into the trend of experiential events by creating immersive and engaging experiences for brands and their audiences.

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