# Lounging Sportswear Ads The Vincent Schoepfer Spring/Summer 2012 Lookbook is Casual By Jana Pijak | Published 2012-02-26 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/vincent-schoepfer-spring-summer-2012 References: [thefashionisto](http://thefashionisto.com/nicolas-baisin-by-matthieu-dortomb-for-vincent-schoepfer-springsummer-2012/) & [inthemoment.moderndestiny](http://inthemoment.moderndestiny.com/2012/02/13/nicolas-baisin-by-matthieu-dortomb-for-vincent-schoepfer-springsummer-2012/) The Vincent Schoepfer Spring/Summer 2012 advertorial campaign stars model Nicolas Baisin. Nicolas shines in this chic and casual lookbook, sporting a mix of comfy outerwear selects paired with dapper accents and [clean-cut tailoring](https://www.trendhunter.com/trends/graphpaper-ss26). Looking dapper in classic sportswear styles, Nicolas transitions from bed-head to debonair gentleman, wearing printed tees, hooded sweaters and relaxed coats along with sleek shirting and [gilded bow tie accessories](https://www.trendhunter.com/trends/lv-buttersoft-sneaker). Captured by the lens of photographer Matthieu Dortomb, this relaxed and effortlessly elegant collection is a posh and sophisticated take on [modern sportswear styles](https://www.trendhunter.com/trends/winter-wardrobing). Fusing casual styles with tailored silhouettes makes the Vincent Schoepfer Spring/Summer 2012 advertorial campaign one to watch. Daring to stand apart from the crowd, this bold lookbook presents an unexpected take on casual designs. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 64% | Activity: 40% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Key Themes Behind This Trend - **Casual Sportswear:** Opportunity to disrupt the sportswear industry by incorporating casual and tailored elements into designs. - **Effortlessly Elegant:** Opportunity to disrupt the fashion industry by creating collections that combine relaxed and sophisticated styles. - **Unexpected Designs:** Opportunity to disrupt the advertising industry by presenting bold and unconventional takes on casual fashion. ### Where This Applies - **Fashion:** Fashion brands can explore incorporating casual and tailored elements into their sportswear collections. - **Sportswear:** Sportswear brands can experiment with relaxed and sophisticated styles in their designs. - **Advertising:** Advertising agencies can explore creating unconventional and bold campaigns for casual fashion brands. ## Related on Trend Hunter - [Luxe Tailored Fall Menswear](https://www.trendhunter.com/trends/louis-vuitton-fall-2026.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [Modern Tailored Spring Fashion](https://www.trendhunter.com/trends/graphpaper-ss26.md) - [Modern Sport-Inspired Apparel](https://www.trendhunter.com/trends/winter-wardrobing.md) - [Sporty Fashion Spring Campaigns](https://www.trendhunter.com/trends/1000-back.md) - [Locker Room-Inspired Apparel Collections](https://www.trendhunter.com/trends/the-locker-room.md) - [Luxe Formal Menswear Campaign](https://www.trendhunter.com/trends/louis-vuitton-ss26.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Celebrity-Backed Luxury Menswear Campaigns](https://www.trendhunter.com/trends/luxury-menswear-campaign.md)