# Cartoon Thumb Fitness Vinaphone Text Campaign By Bianca | Published 2008-04-26 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/vinaphone-thumb References: [adsoftheworld](http://adsoftheworld.com/media/print/vinaphone_thumb_3) I have to admit I was a little disappointed when I saw that these were exercising thumbs and not hyperactive cartoon bananas. The fact that these are thumbs though is a crucial part of the campaign's message. The three-part ad campaign for Vinaphone is meant to promote its [ultra-cheap text messaging service](https://www.trendhunter.com/trends/cellphone-bill) and includes a series of images with the tag line, "With just 200 dong per message, your thumb better be ready." One features a girl thumb jumping rope in a gym, clad in a cheerleader-type outfit and a look of total disappointment on her face. A second features a pooped out thumb, sweating on a treadmill and a third image shows a [thumb lifting weights](https://www.trendhunter.com/trends/leg-day-combo). The ads were created by Saatchi and Saatchi, [Vietnam](https://www.trendhunter.com/trends/esl-faceit-group-1), hence the reference to dong which is the currency in Vietnam. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 68% | Activity: 49% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### What's Driving This Trend - **Thumb Fitness:** There are opportunities to create new fitness products and services specifically for thumb workouts. - **Text Campaigns:** There are opportunities to creatively promote ultra-cheap text messaging services. - **Humorous Advertising:** There are opportunities to create clever and funny ad campaigns that can effectively capture audience attention. ### Who This Affects Most - **Fitness:** The fitness industry can create new products and services for thumb workouts that can keep up with technological advancements. - **Telecommunications:** Companies in the telecommunication industry can explore creative promotional campaigns for their services. - **Advertising:** Ad agencies can explore using humor and creativity in their ad campaigns to effectively reach their target audience. ## Related on Trend Hunter - [Animated Footwear Campaigns](https://www.trendhunter.com/trends/free-your-feet.md) - [Playful Language App Campaigns](https://www.trendhunter.com/trends/duolingo-4.md) - [Snacking Mishap Campaigns](https://www.trendhunter.com/trends/the-other-hand.md) - [Playful Tomato Athletes](https://www.trendhunter.com/trends/national-games-campaign.md) - [Pro-Aging Campaigns](https://www.trendhunter.com/trends/give-us-the-finger.md) - [Illusory Fry Billboards](https://www.trendhunter.com/trends/fing-fing-cajun-chips.md) - [Household Expense Ads](https://www.trendhunter.com/trends/what-ai-can-save.md) - [Text Message Cereal Campaigns](https://www.trendhunter.com/trends/weetabix-have-you-had-yours.md) - [Banana-Inspired Gym Passes](https://www.trendhunter.com/trends/banana-gym-pass.md)