# Better-For-You Prebiotic Sodas VINA Was Formulated to Strengthen Your Brain-Gut Connection By Niko Pajkovic | Published 2022-01-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/vina References: [drinkvina](https://www.drinkvina.com/)  [VINA](https://www.trendhunter.com/trends/apple-cider-vinegar-drink1) is a new prebiotic soda brand that aims to disrupt the increasingly popular better-for-you beverage category. Unlike other prebiotic drinks, VINA has been specifically formulated to improve customers' brain-gut connection. Luckily, VINA was created for both the functional beverage enthusiast and pop purists alike. As a result, each can of VINA delivers a crisp and fruity taste experience while providing drinkers with the hard-hitting ingredients necessary to strengthen their brain-gut connection. More specifically, the beverages utilize [prebiotics from apple cider vinegar](https://www.trendhunter.com/trends/remedy-sodaly), trace minerals (magnesium, chloride, boron, and lithium), and plant fibers. Containing just five grams of sugar per can, [VIVA](https://www.trendhunter.com/trends/viva-feast) is a low-cal, vegan-friendly option that is entirely gluten-free. Currently, the company is offering a unique prebiotic beverage in five flavors: Ginger Fizz, Cherry Pop, Grapefruit, Lime Lemon, and Pomegranate. Image Credit: Vina ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 65% | Activity: 83% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Functional Beverages:** The growing demand for beverages with health benefits is driving innovation in the functional beverage market. - **Low-sugar and Gluten-free Options:** Health-conscious consumers are seeking low-sugar and gluten-free alternatives to traditional beverages. - **Plant-based and Vegan-friendly Drinks:** The increasing popularity of plant-based diets is driving the development of vegan-friendly drink options. ### Who This Affects Most - **Prebiotic and Probiotic Industry:** As gut health gains importance, the prebiotic and probiotic industry is presenting numerous disruptive opportunities for unique, innovative products. - **Health and Wellness Beverage Industry:** The health and wellness beverage industry is witnessing growth as consumers prioritize their mental and physical wellbeing. - **Packaged Refreshment Industry:** The packaged refreshment industry is embracing disruption as it shifts focus towards beneficial, functional, and eco-friendly options for consumers. ## Related on Trend Hunter - [Probiotic Caffeine-Infused Sodas](https://www.trendhunter.com/trends/vina-sodas.md) - [Apple Cider Vinegar Beverages](https://www.trendhunter.com/trends/apple-cider-vinegar-drink1.md) - [Prebiotic-Rich Clean-Label Sparkling Drinks](https://www.trendhunter.com/trends/cleanlabel-sparkling-drinks.md) - [Juicy Prebiotic Sodas](https://www.trendhunter.com/trends/simply-pop.md) - [Functional Prebiotic Soda Lines](https://www.trendhunter.com/trends/health-ade-2.md) - [Mood-Boosting Prebiotic Sodas](https://www.trendhunter.com/trends/daytrip-prebiotic-sodas.md) - [Spiked Prebiotic Sodas](https://www.trendhunter.com/trends/popsips.md) - [Prebiotic Fruit Sodas](https://www.trendhunter.com/trends/fruga.md) - [Flavorful Prebiotic Sodas](https://www.trendhunter.com/trends/lively-prebiotic-pops.md)