# Cinematic Wine Commercials Vin Vault Wines' Movie-Style Ad Introduces Its New Boxed Packaging By Laura McQuarrie | Published 2018-06-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/vin-vault-wines References: [prnewswire](https://www.prnewswire.com/news-releases/vin-vault-wines-releases-first-of-its-kind-movie-trailer-to-debut-new-packaging-300660640.html) & [vinvaultwines](http://www.vinvaultwines.com/) To introduce consumers to its new packaging, Vin Vault Wines launched a cinematic commercial called 'Vin Vault: The Heist' as part of its 'Guilty of Great Taste' campaign. The movie-style advertisement for the boxed wine introduces a bold cast of characters, including Vincent Vault, who will stop at nothing to acquire the boxed wine. The ad opens with a movie rating of "R" for "Responsibly" and closes with a still image that is designed to mimic the look of a movie poster. In between, the 45-second trailer quickly flashes words to describe some of the best qualities of the boxed wine's flavor profile. The [new packaging design](https://www.trendhunter.com/trends/the-prisoner-red-blend) from Vin Vault Wines comes in a sophisticated blue and gold scheme that ties in well with the notion that "if delicious is a crime, Vin Vault is guilty of great taste." ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 19% | Activity: 67% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Cinematic Commercials:** Disruptive innovation opportunity: Companies can create movie-style commercials to engage and captivate consumers. - **Bold Packaging Design:** Disruptive innovation opportunity: Brands can create sophisticated and eye-catching packaging designs to stand out in the market. - **Flavor Profile Marketing:** Disruptive innovation opportunity: Brands can use quick flashes of words to highlight the unique qualities of their product's flavor profile in commercials to appeal to consumers. ### Who This Affects Most - **Wine:** Disruptive innovation opportunity: Wine companies can leverage creative commercials and packaging designs to attract and retain customers. - **Beverage:** Disruptive innovation opportunity: Companies in the beverage industry can explore cinematic commercials to promote their products and enhance brand image. - **Advertising:** Disruptive innovation opportunity: Advertising agencies can specialize in creating cinematic commercials for brands and help them create memorable marketing campaigns. ## Related on Trend Hunter - [Wine-Infused Chocolate Packaging](https://www.trendhunter.com/trends/vine-to-bar-chocolate.md) - [Artfully Designed Boxed Wines](https://www.trendhunter.com/trends/ami-ami-1.md) - [Chic Boxed Wines](https://www.trendhunter.com/trends/wine-in-a-box.md) - [Premium Boxed Wines](https://www.trendhunter.com/trends/maddalena-riboli.md) - [Mini Boxed Wine Products](https://www.trendhunter.com/trends/jam-shed-shiraz.md) - [Summer-Themed Boxed Wines](https://www.trendhunter.com/trends/mini-box-wine-range.md) - [Sustainable Natural Wine Boxes](https://www.trendhunter.com/trends/sustainable-natural-wine.md) - [Premium Boxed Wine Brands](https://www.trendhunter.com/trends/really-good-boxed-wine.md) - [Miniature Glass-Free Wine Packaging](https://www.trendhunter.com/trends/mud-house-mini-box.md)