# Origami Beverage Branding Vin Grace Wine Packaging Revamps Vino with a Cool and Casual Image By Amelia Roblin | Published 2013-10-22 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/vin-grace-wine-packaging References: [packagingoftheworld](http://www.packagingoftheworld.com/2013/10/vin-grace-concept.html) & [minimalist.kr](http://minimalist.kr/) For quite a while there, wine was considered a rather sophisticated drink, and it has been appropriately preserved in elegant and fragile glass bottles. Now, take a look at Vin Grâce wine packaging, and tell me, doesn't it seem to better represent the contemporary casual culture of wine-drinking? Minimalist Studio of South Korea shed this brand of scrumptious grape alcohol of its highbrow aesthetic, replacing it with a more everyday material of [sealed paper](https://www.trendhunter.com/trends/the-collective-good-wine-range). This is [lightweight](https://www.trendhunter.com/trends/aldi-and-greencroft), reasonably durable and much simpler to recycle. Vin Grâce wine packaging also comes without a cork so that its contents can be easily accessed anywhere. Finally, to celebrate the quality of the beverage within, the carton has been folded in a beautiful multifaceted manner to mimic the look of a cut diamond. ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 95% | Activity: 90% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Sustainable Packaging:** Opportunity for innovative packaging solutions that are lightweight, durable, and eco-friendly. - **Casual Wine Culture:** Opportunity to tap into the growing trend of wine as a casual and everyday beverage choice. - **Minimalist Design:** Opportunity to embrace minimalism in branding and packaging design for a contemporary and stylish image. ### Industries Being Reshaped - **Beverage Packaging:** Opportunity for beverage companies to explore sustainable and innovative packaging materials and designs. - **Wine Industry:** Opportunity for wine producers to cater to the evolving consumer preferences for casual wine drinking experiences. - **Design and Branding:** Opportunity for designers and branding agencies to create minimalist and visually appealing packaging design solutions. ## Related on Trend Hunter - [Pulp-Based Wine Wraps](https://www.trendhunter.com/trends/perrier-jouet-1.md) - [Label-Less Wine Bottles](https://www.trendhunter.com/trends/crate-by-fourth-wave-wines.md) - [Quirky Paper Wine Bottles](https://www.trendhunter.com/trends/ugly-duck.md) - [Eco Boxed Wine Duos](https://www.trendhunter.com/trends/boxed-wines.md) - [Reduced Glass Wine Packaging](https://www.trendhunter.com/trends/isla-negra-wine-bottle-packaging.md) - [Recycled Glass Wine Packaging](https://www.trendhunter.com/trends/campo-viejo.md) - [Chic Boxed Wines](https://www.trendhunter.com/trends/wine-in-a-box.md) - [Design-Forward Champagne Packaging](https://www.trendhunter.com/trends/simon-porte-jacquemus.md) - [Sustainable Natural Wine Boxes](https://www.trendhunter.com/trends/sustainable-natural-wine.md)