# Fruity Canned Wine Spritz Vin Crowd Joins Nasty Gal on a Playful Summer Libation By Amy Duong | Published 2021-03-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/vin-crowd References: [thedrinksreport](https://www.thedrinksreport.com/news/2021/18432-vin-crowd-teams-up-with-online-retailer-nasty-gal-for-summer-campaign.html) Vin Crowd works together with clothing e-retailer [Nasty Gal](https://www.trendhunter.com/trends/nasty-beast) on a new wine brand that is [ready-to-drink](https://www.trendhunter.com/trends/jam-shed-bubbly-ros). This collaboration caters to the student demographic of Gen Z. Vin Crown's Brand Manager Fiona Nicholls states, "Nasty Gal taps into a young shopper demographic; for us this is the of-age drinkers and students. We know from how these shoppers interact that they are looking for social tribes and this reflects in what they purchase." It is a [pink spritz drink](https://www.trendhunter.com/trends/funkin-spritz) that is the perfect summer option. Each can is only 91 calories and the flavor currently offers 'Strawberry Feels Forever.' This collaboration goes beyond just the libation and also sees more opportunities to engage with the shopping audience. Image Credit: Vin Crowd ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 26% | Activity: 16% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Canned Wine Spritz:** The rise of canned wine spritz provides a disruptive innovation opportunity for beverage and alcohol industries to appeal to the younger demographic like Gen Z and college students. - **Low-calorie Drinks:** Low-calorie drinks like Vin Crowd's fruity canned wine spritz are becoming increasingly popular among health-conscious consumers and can create disruptive innovation opportunities for the food and beverage industry. - **Brand Collaborations:** Collaborations between brands, such as Vin Crowd and Nasty Gal, can create innovative products and provide brands with opportunities to expand their target audience. ### Where This Applies - **Alcohol Industry:** The alcohol industry could benefit from developing new products like Vin Crowd's canned wine spritz to attract the younger demographic and meet the demand for healthier alcoholic beverages. - **Fashion Industry:** Fashion brands like Nasty Gal can use collaborations with other industries to diversify their product offerings and appeal to wider audiences, while also providing a unique shopping experience. - **Marketing Industry:** The marketing industry can leverage brand collaborations like Vin Crowd and Nasty Gal to create unique and engaging campaigns that resonate with target audiences. ## Related on Trend Hunter - [Fruity RTD Wine Spritz Cans](https://www.trendhunter.com/trends/wine-spritz.md) - [Gen Z-Specific RTD Wines](https://www.trendhunter.com/trends/vinarchy.md) - [Canned Rosé Spritzers](https://www.trendhunter.com/trends/spritz-in-a-can.md) - [Ready-to-Sip Sangrias](https://www.trendhunter.com/trends/daughters-of-the-vine.md) - [Rosy Vodka Spritz Refreshments](https://www.trendhunter.com/trends/rozl-ros-vodka.md) - [Canned Millennial-Targeted Wines](https://www.trendhunter.com/trends/hardys-canned-wines.md) - [Juicy Wine Cocktails](https://www.trendhunter.com/trends/drop-needle-drinks.md) - [Canned Low-Sugar Rosé Wines](https://www.trendhunter.com/trends/think-wine-sparkling-ros.md) - [Cult-Favorite Pink Lemonade Spritzes](https://www.trendhunter.com/trends/pink-lemonade-spritz.md)