# Sophisticated Snack Packaging Vim Popcorn is Wrapped to Suit the Eco- and Calorie-Conscious By Amelia Roblin | Published 2011-02-06 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/vim-popcorn References: [packagingoftheworld](http://www.packagingoftheworld.com/2011/01/vim-popcorn.html) & [dianachirilas](http://www.dianachirilas.com/about.html) Never have such ordinary nibbles been bundled to look as tasteful as Vim Popcorn. With packaging designed by Diana Chirilas of Sweden, the [delicious collation](https://www.trendhunter.com/trends/pops-praiseworthy-popcorn) is now suited for consumption by a very different buyer base. Conceived for a [Blue Marlin](https://www.trendhunter.com/trends/blue-ocean-closures-paperplug) competition in Sydney, Australia, Vim Popcorn branding becomes a sustainable product with its cylindrical container made from recycled paper. Vim Popcorn contains seven separate bags for [microwave preparation](https://www.trendhunter.com/trends/poppin-cobs), and its delectable logo is derived from the forms of the white fluffy treats themselves. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 51% | Activity: 58% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Sustainable Packaging:** Disruptive innovation opportunity: Develop biodegradable and eco-friendly packaging solutions for various food products. - **Convenient Microwaveable Snacks:** Disruptive innovation opportunity: Create convenient and easy-to-prep microwaveable snacks with separate compartments for different flavors or ingredients. - **Brand Identity Through Packaging:** Disruptive innovation opportunity: Design packaging that not only protects the product but also showcases the brand's identity and enhances the consumer experience. ### Sectors Adopting This - **Food Packaging Industry:** Disruptive innovation opportunity: Introduce advanced packaging technologies and materials to make food packaging more sustainable and eco-friendly. - **Convenience Food Industry:** Disruptive innovation opportunity: Develop new and innovative microwaveable snack products that cater to the growing demand for convenience and quick meals. - **Branding and Design Industry:** Disruptive innovation opportunity: Offer creative packaging solutions that help brands stand out, enhance their identity, and connect with consumers on a deeper level. ## Related on Trend Hunter - [Colorful Premium Popcorn Snacks](https://www.trendhunter.com/trends/popcorn-kitchen-rainbow-sweet-salt.md) - [Flavor-Wrapped Popcorn Cups](https://www.trendhunter.com/trends/popcorn-cups.md) - [Vibrant Snack Packaging Designs](https://www.trendhunter.com/trends/cooper-street-snacks.md) - [Globally Inspired Plant-Based Popcorn](https://www.trendhunter.com/trends/popcornaa.md) - [Travel-Inspired Pretzel Packaging](https://www.trendhunter.com/trends/sabio.md) - [Better-For-You Snack Packaging Redesigns](https://www.trendhunter.com/trends/betterforyou-snack.md) - [Gourmet Tinned Seafood Collections](https://www.trendhunter.com/trends/siesta-co.md) - [Sustainable Snack Packaging](https://www.trendhunter.com/trends/amcor-and-lorenz-snacks.md) - [Sparkling Kettle Corn Snacks](https://www.trendhunter.com/trends/sweet-salty-kettle-corn.md)