# Soup-Scented Bath Salts Village Vanguard's Bath Salts Smell Like Various Soup Flavors By Joey Haar | Published 2016-11-07 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/village-vanguard References: [thedailymeal](http://www.thedailymeal.com/miso-ramen-bath-powder-from-japan/110516) & [vvstore.jp](http://vvstore.jp/s/category/c2s203/?sort=1&rows=20&page=1) Bath salts are a great addition to a relaxing bath in the evening and '[Village Vanguard](https://www.trendhunter.com/trends/forest-bath-candle)' is helping bathers to foster their need for a midnight snack at the same time with its line of [soup-scented bath salts](https://www.trendhunter.com/trends/garlic-bath-bomb). Almost like soup powder -- except for the fact that they aren't meant to be eaten -- Village Vanguard's salts make bath water smell like a variety of Japanese soups and hot dishes. The scents in Village Vanguard's bath salts collection include miso, [ramen](https://www.trendhunter.com/trends/kayanoya-usa), gyudon (which is sweet braised beef and vegetables on rice,) curry, jigae (which is a style of Korean hot pot) and Japanese fried noodle. As mentioned above, the packets don't actually turn bathwater into soup. However, bathers will be sure to leave the bathroom hungry for a bowl. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 56% | Activity: 82% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Soup-scented Products:** Companies can explore creating soup-scented products beyond bath salts to tap into the market's unique sensory experiences. - **Unconventional Aromatherapy:** Innovators can develop unconventional aromatherapy products that mimic the scents of different food dishes to evoke specific moods or experiences. - **Blurring Senses:** Opportunities exist to create innovative products that blur the boundaries between different senses, like smell and taste, to enhance consumer experiences. ### Where This Applies - **Wellness and Self-care:** Entrepreneurs can capitalize on the growing wellness industry by introducing unique and unconventional products like soup-scented bath salts to cater to niche consumer preferences. - **Food and Beverage:** Food and beverage companies can explore diversifying their product lines by venturing into the creation of soup-scented products to appeal to consumers looking for novel sensory experiences. - **Home Fragrance:** In the home fragrance industry, there are opportunities to develop innovative scent products that go beyond traditional floral or fruity scents, such as creating soup-scented candles or room sprays. ## Related on Trend Hunter - [Ritualistic Bath Soaks](https://www.trendhunter.com/trends/niteswim.md) - [Rejuvenating Bath Salt Lines](https://www.trendhunter.com/trends/bath-salt-soaks.md) - [Soup-Scented Candles](https://www.trendhunter.com/trends/soup-scented-candles.md) - [Dead Sea Bath Salts](https://www.trendhunter.com/trends/dead-sea-bath-salt.md) - [Offbeat Bath Bombs](https://www.trendhunter.com/trends/da-bomb-extreme.md) - [Cinematic Bath Bombs](https://www.trendhunter.com/trends/saltbomb.md) - [Mineral-Rich Bath Salts](https://www.trendhunter.com/trends/bath-therapy.md) - [Calming Bedtime Bath Soaks](https://www.trendhunter.com/trends/bedtime-bath-soak.md) - [Fizzing Broth Bombs](https://www.trendhunter.com/trends/broth-bomb.md)