# Chronic Pain Bath Products Village Naturals Therapy Made a Soak & Wash for Chronic Pain & Fatigue By Laura McQuarrie | Published 2019-02-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/village-naturals-therapy References: [prnewswire](https://www.prnewswire.com/news-releases/village-naturals-therapy-debuts-new-chronic-pain--fatigue-soak-and-body-wash-300795653.html) & [villagenaturalstherapy](http://www.villagenaturalstherapy.com/) There are plenty of bath products on the market that are designed to provide general pain relief and soothe muscles after physical activity but [Village Naturals](https://www.trendhunter.com/trends/village-wellness-spa) Therapy is tapping into a new market with its [Chronic Pain](https://www.trendhunter.com/trends/chronic-tacos-esquites) & Fatigue line. The new products from Village Naturals Therapy, a sponsor of the [National Fibromyalgia Association](https://www.trendhunter.com/trends/seen-body-wash), include the Chronic Pain & Fatigue Bath Soak and Body Wash, which feature a base of epsom salt and additional ingredients to address soreness and other aspects of the conditions. Infused with arnica, ginger and uplifting essential oils, these products help to provide a therapeutic bathing experience. In the interest of self-care, consumers are investing in hyper-specific bath products to address concerns after a workout or participating in a digital detox. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 49% | Activity: 71% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Specific Targeted Bath Products:** The rise of hyper-specific bath products is creating opportunities for companies to develop and market products that address specific concerns or conditions. - **Therapeutic Bathing Experience:** Consumers are seeking bath products that offer a therapeutic experience, presenting opportunities to create innovative products that combine relaxation with specific benefits. - **Self-care Investments:** The trend of investing in self-care is driving the demand for bath products that address specific needs, opening up opportunities for companies to cater to this growing market. ### Who This Affects Most - **Bath Product Manufacturing:** The demand for hyper-specific bath products creates opportunities for manufacturers to develop new formulations and products that cater to targeted needs. - **Natural Health and Wellness:** The use of natural ingredients in bath products for therapeutic benefits presents opportunities for the natural health and wellness industry to tap into this growing market segment. - **Digital Detox Services:** The trend of addressing concerns after participating in a digital detox presents a disruptive innovation opportunity for companies to create services that complement the use of specific bath products in self-care routines. ## Related on Trend Hunter - [Fatigue-Fighting Bath Soaks](https://www.trendhunter.com/trends/fatigue-defeating-bath-soak.md) - [Panic Relief Bath Soaks](https://www.trendhunter.com/trends/panic-crushing-bath-soak.md) - [Recovery-Supporting Soaking Salts](https://www.trendhunter.com/trends/soaking-salt.md) - [Anger-Soothing Soaks](https://www.trendhunter.com/trends/rage-squashing.md) - [Soothing Fragrance-Free Soaks](https://www.trendhunter.com/trends/fragrancefree-anxiety-destroying-soak.md) - [Ritualistic Bath Soaks](https://www.trendhunter.com/trends/niteswim.md) - [Restorative Aromatic Bath Products](https://www.trendhunter.com/trends/dr-teals-products.md) - [Calming Bedtime Bath Soaks](https://www.trendhunter.com/trends/bedtime-bath-soak.md) - [Nootropic Bath Soaks](https://www.trendhunter.com/trends/nootropic-trio.md)