# Virtual Influencer Metaverses Miquela is Introducing Her Own Community-Building Metaverse, Villa M By Laura McQuarrie | Published 2022-08-15 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/villa-m References: [complex](https://www.complex.com/pop-culture/miquela-launches-first-pfp-nft-project-gives-fans-glimpse-at-new-villa-m-space) & [miquela.fyi](https://www.miquela.fyi/)  Miquela, the world's first virtual influencer, has worked with a variety of global brands to reach Gen Z audiences and now, she is preparing to introduce her own metaverse space called Villa M. Miquela says, "Villa M is for everyone. It’s a place to learn, grow, and connect together on a deeper level." Villa M sees the virtual influencer take on the role of [metaverse art curator](https://www.trendhunter.com/trends/modelverse) and this boundary-pushing virtual space is inviting to fans, storytellers, artists and brands alike. At [ComplexLand](https://www.trendhunter.com/trends/complexland), attendees will get to see the Miquela-curated NFT Gallery with works from Shantell Martin, Jordan Buckley, Graceland and other creators. Miquela is also introducing her first-ever PFP and those who secure one will be given access to exclusive content, including the chance to get access to Villa M in the future. ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 87% | Activity: 94% | Freshness: 12% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Why This Trend Is Growing - **Virtual Influencer Metaverses:** Opportunity to develop virtual influencer-driven metaverse spaces for community-building, art curation, and exclusive content. - **NFT Galleries in Metaverses:** Opportunity to feature NFT art in metaverse spaces for virtual display and sale. - **Exclusive Access Through Pfps:** Opportunity to offer exclusive content and access through limited-edition PFPs in metaverse spaces. ### Industries Being Reshaped - **Marketing and Advertising:** Creating virtual influencer-driven metaverse spaces can offer unique and immersive channels to reach Gen Z audiences. - **Art and NFT Marketplaces:** Enable virtual art and NFT galleries in metaverses to expand digital art sales and ownership. - **Fashion and Beauty:** Virtual influencers like Miquela can engage with fashion and beauty brands to offer unique content and experiences in metaverse spaces. ## Related on Trend Hunter - [Luxe Metaverse Mansions](https://www.trendhunter.com/trends/cavalli-mansion.md) - [Virtual Department Store Influencers](https://www.trendhunter.com/trends/mira.md) - [Virtual Modeling Metaverses](https://www.trendhunter.com/trends/modelverse.md) - [Socialite-Inspired Virtual Worlds](https://www.trendhunter.com/trends/paris-hilton-1.md) - [Innovative Metaverse Hotels](https://www.trendhunter.com/trends/metaverse-hotel.md) - [Virtual Doll-Focused Metaverses](https://www.trendhunter.com/trends/american-girl-1.md) - [Celebrity Metaverse Worlds](https://www.trendhunter.com/trends/paris-world.md) - [Lifestyle Apparel Metaverse Pop-Ups](https://www.trendhunter.com/trends/complexland.md) - [Uplifting Beauty Metaverses](https://www.trendhunter.com/trends/sol-de-janeiro-universe.md)