# Reserved Farmhouse Branding Villa de Platos Uses Barnyard Designs By Susan Keefe | Published 2011-10-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/villa-de-platos References: [lovelypackage](http://lovelypackage.com/villa-de-patos/) & [savvy-studio.net](http://savvy-studio.net/branding/villa-de-patos/) [Villa de Platos](https://www.trendhunter.com/trends/mexican-hot-chocolates) is a family run company that focuses on providing quality edibles made using [traditional Mexican techniques](https://www.trendhunter.com/trends/chef-merito). Founded in 1980, Villa de Platos has always focused on producing delicious products while limiting the company's impact on the environment. To illustrate the company's traditional and simplistic approach to food production, all Villa de Platos products are swathed in reserved and quaint packaging. Created by the Mexican design firm [Savvy Studio](https://www.trendhunter.com/trends/launched-calm-water), Villa de Platos packaging features classic typeface and photographs reminiscent of what you would find in a butcher's manual from the late 19th century. Projecting itself as a salt of the earth brand, Villa de Platos successfully illustrates the company's preference for a previous time when simplicity and quality reigned. With all the appearance of hand rendered illustrations and restrained, refined typography, the Villa de Platos packaging achieves a quite classiness without resorting to excessive flourish. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 54% | Activity: 5% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Traditional Packaging:** There is an opportunity to create traditional and simplistic packaging designs that reflect a company's approach to food production. - **Hand-rendered Illustrations:** Hand-drawn artwork on packaging can embody the rustic and quality aspects of a food product. - **Classy Typography:** Clean and refined typography can project a brand as being authentic and of high quality. ### Sectors Adopting This - **Food and Beverage:** Traditional packaging designs can attract consumers who appreciate small-batch or artisanal food products. - **Graphic Design:** Designers can innovate by creating packaging that embodies a brand's values or approach to production. - **Printing and Packaging:** There is an opportunity to create specialized and unique packaging for food products that want to stand out on shelves. ## Related on Trend Hunter - [Vibrant Spanish Meat Packaging](https://www.trendhunter.com/trends/onmi-design.md) - [Food-Inspired Brand Imagery](https://www.trendhunter.com/trends/cooking-clases-barcelona-venue.md) - [Vintage Dairy-Inspired Packaging](https://www.trendhunter.com/trends/cabot-triple-cream.md) - [Revitalized Pasta Packaging Designs](https://www.trendhunter.com/trends/ronzoni-pasta-brand.md) - [Artfully Abstract Tequilas](https://www.trendhunter.com/trends/casa-obsidiana.md) - [Culinary Brand Packaging Redesigns](https://www.trendhunter.com/trends/mousline.md) - [Farmer-Celebrating Egg Branding](https://www.trendhunter.com/trends/nestfresh-branding.md) - [Retro-Inspired Tortilla Packaging](https://www.trendhunter.com/trends/tortilla-packaging.md) - [Streamlined Packaging Updates](https://www.trendhunter.com/trends/blanco-1.md)