# Swedish Acupressure Pads The Vila Mat Reduces Pain, Increases Circulation and Boosts Mental Energy By Meghan Young | Published 2012-01-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/vila-mat References: [coolhunting](http://www.coolhunting.com/design/vila-mat.php) & [vilanow](http://www.vilanow.com/) Everyday stressors could be alleviated by everyday relaxation, which the Vila Mat promotes. This pad provides an at-home Swedish [acupressure treatment](https://www.trendhunter.com/trends/ear-seed-kit) that is convenient, rejuvenating and easy to use. It can help reduce physical pain, increase circulation and boost mental energy. Created by snowboarders Justin Steinhardt and Hjalmar Hedman, the Vila Mat is covered with crown-shaped plastic spikes that mimic the acupuncture process. When used, the Vila Mat produces an almost immediate warm sensation throughout the body that helps to relax muscles. While it works its magic, the Vila Mat also encourages people to take a second for themselves instead of busying themselves with more stressful activities. The Vila Mat is also much more affordable than [weekly massages](https://www.trendhunter.com/trends/heating-pad-and-body-massager). ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 32% | Activity: 74% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **At-home Acupressure Treatments:** The Vila Mat provides a convenient and affordable way to experience the benefits of acupressure at home. - **Pain Relief and Stress Reduction:** The Vila Mat's ability to reduce physical pain and promote relaxation makes it a helpful tool for stress relief. - **Alternative Health and Wellness:** The Vila Mat taps into the growing interest in alternative therapies for improved health and well-being. ### Sectors Adopting This - **Wellness Products:** The Vila Mat belongs to the wellness products industry, offering a unique and accessible solution for pain relief and relaxation. - **Personal Care Products:** The Vila Mat can be positioned as a personal care product, targeting consumers who prioritize self-care and stress reduction. - **Home Fitness and Relaxation Equipment:** The Vila Mat can tap into the home fitness and relaxation equipment market, providing a convenient and affordable option for incorporating acupressure into daily routines. ## Related on Trend Hunter - [Pain Relief Therapy Mats](https://www.trendhunter.com/trends/therapy-mats.md) - [Connected Stress Relief Mats](https://www.trendhunter.com/trends/feel-good-mat.md) - [Vibroacoustic Sleeping Mats](https://www.trendhunter.com/trends/mindlax-sleeping-mat.md) - [Chair-Friendly Heating Mats](https://www.trendhunter.com/trends/heating-mat.md) - [Deep Heat Pain Solutions](https://www.trendhunter.com/trends/targeted-pain-relief.md) - [Full-Body Pain Relief Vests](https://www.trendhunter.com/trends/the-super-vest.md) - [Multi-Therapeutic Chair Mats](https://www.trendhunter.com/trends/jet-chair.md) - [Therapeutic Pillow Designs](https://www.trendhunter.com/trends/therapeutic-pillow.md) - [Malleable Heated Massage Wearables](https://www.trendhunter.com/trends/heating-pad-and-body-massager.md)