# Browser-Inspired Editorials Viktorija Pashuta Translates Internet Browser Icons into Fashion By Alyson Wyers | Published 2013-08-24 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/viktorija-pashuta References: [designtaxi](http://designtaxi.com/news/360141/If-Internet-Explorer-Chrome-And-Other-Internet-Browsers-Were-Outfits/) & [pashutaphotography.blogspot](http://pashutaphotography.blogspot.ca/2013/08/what-if-girls-were-internet-browsers.html) Viktorija Pashuta recently uploaded the 'What if Girls were Internet Browsers' [fashion editorial](https://www.trendhunter.com/trends/alessandro-micheles) on her blog. The shoot features fashion interpretations of Explorer, Firefox, Opeta, Chrome and Safari. She took inspiration from the logos to recreate [modern ensembles](https://www.trendhunter.com/trends/shapes-we-take). Each browser also has its own personality. Viktorija Pashuta's friend remarked, "Internet Explorer is all flashy, Firefox is sexy, Opeta is elegant, Chrome is utilitarian and Safari--trendy/hip." Beyond the color choices, Pashuta also used props, hair, poses, clothes, accessories and shoes to bring across the [browser's icon identity](https://www.trendhunter.com/trends/instagram-teen-icons). For example, Explorer wears a yellow sash and stands confidently with one hand on her hip, where as Opeta has a 'O'-shaped ring hair style and stands demurely. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 48% | Activity: 50% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What's Driving This Trend - **Fashion-inspired Technology:** There is an opportunity to create fashion accessories and apparel inspired by popular technology logos and icons. - **Brand Identity Representation:** Companies can explore ways to visually represent their brand identity through fashion editorials and collaborations. - **Iconic Characterization:** The concept of assigning unique personalities and characteristics to icons can be applied in various industries to create engaging experiences. ### Who This Affects Most - **Fashion:** Fashion designers and retailers can leverage technology-inspired designs to create unique collections and attract tech-savvy consumers. - **Technology:** Tech companies can explore fashion collaborations and product designs that incorporate their brand logos and icons. - **Marketing and Advertising:** Marketing agencies can experiment with innovative ways of visually representing brand identities through fashion editorials and campaigns. ## Related on Trend Hunter - [Visual Graphic-Inspired Accessories](https://www.trendhunter.com/trends/esc-keys.md) - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md) - [Emoji-Inspired Customizable Web Browsers](https://www.trendhunter.com/trends/customizable-web-browser.md) - [Vintage Icon-Themed Accessories](https://www.trendhunter.com/trends/susan-kare.md) - [Tech-Inspired Footwear](https://www.trendhunter.com/trends/microsoft-crocs.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Customizable Internet Browsers](https://www.trendhunter.com/trends/arc-internet.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Software-Inspired Clog Designs](https://www.trendhunter.com/trends/windows-xp-crocs.md)