# Felt-Clad Designer Stores Viktor & Rolf's Flagship Store is Completely Covered in Felt By Tiffany | Published 2013-12-21 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/viktor-rolf1 References: [dezeen](http://www.dezeen.com/2013/12/16/viktor-rolf-first-flagship-boutique-by-architecture-associes-is-covered-with-grey-felt/) The newest interior design of Dutch fashion house brand Viktor & Rolf's [first flagship store in Paris](https://www.trendhunter.com/trends/saint-laurent-avenue-montaigne) is completely covered in felt. Located on Rue Saint-Honoré, the store design was created by French architects Pierre Beucler and Jean-Christophe Poggioli of [Architecture & Associés](https://www.trendhunter.com/trends/balenciaga-flagship-store). The inspiration of the beautifully sleek design was derived from a request by the fashion house duo to create a low-key and minimalist design for its store. The result is an incredibly stylish and clean environment that is intended to be "eternal" to house and display their ever-changing fashion items. There are also neoclassical elements in the store like the arches that cover the walls and wall displays that run over the staircase. The innovation takes inspiration from [Renaissance Italy](https://www.trendhunter.com/trends/bacalan-block) combined with classical French and as a result, provokes a stunningly pleasurable and visual avant-garde experience. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 72% | Activity: 94% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What's Driving This Trend - **Felt-clad Interior Design:** The trend of using felt as a primary material for interior design creates a sleek and minimalist aesthetic. - **Minimalist Fashion Retail:** The trend of creating minimalist and clean retail spaces allows fashion brands to focus shoppers' attention on the products being displayed. - **Neo-classical Architectural Elements:** The trend of incorporating neoclassical elements in store designs adds a touch of elegance and timelessness to the overall aesthetic. ### Who This Affects Most - **Fashion Retail:** Fashion retailers can explore felt-clad interior designs to enhance their store aesthetics and create a unique shopping experience. - **Interior Design:** Interior designers can embrace the trend of using felt as a primary material to create minimalist and sleek spaces for various industries. - **Architecture:** Architects can leverage the trend of incorporating neoclassical elements in their designs to add a touch of elegance and timelessness to different types of buildings. ## Related on Trend Hunter - [Elegantly Minimalist Retail Environments](https://www.trendhunter.com/trends/retail-environment.md) - [Tactile Fashion Boutique Designs](https://www.trendhunter.com/trends/xiaozhuo.md) - [Museum-Inspired High-Fashion Stores](https://www.trendhunter.com/trends/museuminspired-highfashion.md) - [Staircase-Centric Flagship Stores](https://www.trendhunter.com/trends/toteme-beijing.md) - [Sensual Luxe Fashion Boutiques](https://www.trendhunter.com/trends/montenapoleone-boutique.md) - [Rippled Facade Luxe Retailers](https://www.trendhunter.com/trends/dior-store-2.md) - [Sculptural Art-Detailed Store Designs](https://www.trendhunter.com/trends/toteme-store.md) - [Luxe Fashion Flagship Stores](https://www.trendhunter.com/trends/celine-miami.md) - [texturally artistic fashion stores](https://www.trendhunter.com/trends/acne-studios-flagship-stores.md)