# Elaborate Scarecrow Hats The Viktor & Rolf Straw Hat Turned Heads During the AW15 Couture Week By Erin Fox | Published 2015-02-17 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/viktor-rolf-straw-hat References: [fashionising](http://www.fashionising.com/runway/b--viktor-and-rolf-backstage-haute-couture-s15-83798.html) & [viktor-rolf](http://www.viktor-rolf.com/intro/) When it came to the AW15 Couture Week, it was the Viktor & Rolf Straw Hat that got everyone talking. The scarecrow-inspired runway featured models wearing multiple calibers of the yellow straw hat. Some of the hats were cascading down the runway, some stood the width of 6 feet and the rest fawned the model's faces. Canadian designers Viktor & Rolf are changing the ways we look at this [staple summer time piece](https://www.trendhunter.com/trends/kiko-kostadinov-and-new-era). The Viktor & Rolf Straw Hat is the most couture version of a straw hat you will ever see. As it fans in multiple directions, the hat resembles the likes of your favorite scarecrow. Couture Week is where designers take their ready-to-wear collections to the next level, the Viktor & Rolf Straw Hat is no exception. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 28% | Activity: 51% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Luxury Fashion](https://www.trendhunter.com/luxuryfashion) ## Key Themes ### What's Driving This Trend - **Elaborate Scarecrow Hats:** Designers are creating couture versions of straw hats that resemble scarecrows, bringing a unique twist to this summer staple. ### Who This Affects Most - **Fashion Industry:** Fashion designers can explore innovative designs and materials to create elaborate scarecrow-inspired hats for the runway and high-end fashion market. - **Millinery Industry:** Milliners have an opportunity to create intricate and avant-garde straw hats that blur the line between fashion and art. - **Event Planning Industry:** Event planners can incorporate elaborate scarecrow hats as whimsical and eye-catching accessories for themed parties, galas, and fashion events. ## Related on Trend Hunter - [Avant-Garde Radish Accessories](https://www.trendhunter.com/trends/radish-hat.md) - [Wild Animal-Decorated Gowns](https://www.trendhunter.com/trends/schiaparelli-lion-head.md) - [Striking Artisan Cheese Hats](https://www.trendhunter.com/trends/rinds-roses-collection.md) - [Bread-Themed Fascinators](https://www.trendhunter.com/trends/bread-hat.md) - [Cowboy-Inspired Runways](https://www.trendhunter.com/trends/louis-vuitton-fw-2024.md) - [Couture Ketchup Dresses](https://www.trendhunter.com/trends/la-robe-ketchup.md) - [Sustainable Bucket Hats](https://www.trendhunter.com/trends/lisous-bucket-hat-collection.md) - [Whimsical Couture Settings](https://www.trendhunter.com/trends/chanel-spring-summer-2026.md) - [Potato Sack Couture Collections](https://www.trendhunter.com/trends/haute-potato-collection.md)