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# Live Music Fashion Shows
La Roux Performs at Viktor & Rolf Spring/Summer 2011 Presentation

By Tiana Reid | Published 2010-06-27 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/viktor-rolf-spring-summer-2011
References: [the189](http://the189.com/style/fashion/viktor-rolf-monsieur-springsummer-2011-presentation-video/) & [viktor-rolf](http://www.viktor-rolf.com/_en/_ww/index.htm)

Electropop duo La Roux performed at the [Viktor & Rolf Spring/Summer 2011 presentation](https://www.trendhunter.com/trends/wild-rose-sparrow), which added even more to the intimacy of the event. Titled 'Monsieur,' the collection honed in on what it means to dress like a man.

The collection really took on life with the [subdued performance](https://www.trendhunter.com/trends/bochum-welt-js-ep) by the British band. Frontwoman of La Roux Elly Jackson explains how she toned down her original songs to suit the presentation: "It’s a lot more Viktor & Rolf. It wouldn’t really be right to do the songs as they are on the record in a space like this."

## Trend Insights (Trend Hunter)

- Score: 5.1/10
- Popularity: 59% | Activity: 87% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### Why This Trend Is Growing

- **Live Music Fashion Shows:** Fashion shows featuring live music performances create a unique and intimate experience for audiences, encouraging cross-industry collaborations between fashion and music.
- **Intimate Fashion Presentations:** Intimate fashion events and presentations allow for the integration of music and other elements, fostering innovation in the way fashion is showcased and experienced by audiences.
- **Hybrid Artistic Experiences:** Blending different art forms, such as fashion and music, provide innovative and engaging experiences for audiences, potentially disrupting traditional avenues of artistic expression.

### Industries Being Reshaped

- **Fashion Industry:** Integrating live music performances and other elements into fashion shows could create new and unique opportunities for designers and brands to showcase their collections and create immersive experiences for audiences.
- **Music Industry:** Collaborating with the fashion industry could provide musicians with new avenues for exposure and potential revenue streams, while also enhancing the overall experience of live performances.
- **Event Production Industry:** Producing intimate fashion events and presentations with integrated live music performances can create innovative event experiences, potentially disrupting traditional event production methods.

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