# Exaggerated Contemporary Statement Dresses The Viktor & Rolf Spring 2019 Became a Viral Sensation By Kalin Ned | Published 2019-01-25 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/viktor-rolf-spring-2019 References: [vogue](https://www.vogue.com/fashion-shows/spring-2019-couture/viktor-rolf) & [viktor-rolf](http://www.viktor-rolf.com/) The Viktor & Rolf Spring 2019 presentation is an example of combining couture fashion with digital culture. The collection consists entirely of oversized, voluminous dresses made with [brightly hued tulle](https://www.trendhunter.com/trends/vowels-1). Attention-captivating for sure, the silhouettes and color palette are supplemented by [provocative statements](https://www.trendhunter.com/trends/marc-jacobs-charm-collection) that express what some are too nice to say. From a massive and fringy blue dress with 'NO' in red slapped across to a white silhouette with a 'I'm not shy, I just don't like you' slogan, it is evident why the Viktor & Rolf Spring 2019 line has gained so much traction on the Internet. While the [couture runway](https://www.trendhunter.com/trends/chanel-spring-summer-2026) presents itself as a cultural commentary observed through a high fashion lens, the designers intend to "not impose any meaning, inviting the [audience] to arrive at [their] own readings." Photo Credits: Alessandro Viero / Gorunway.com ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 94% | Activity: 91% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Internet](https://www.trendhunter.com/internet) ## Key Themes ### What's Driving This Trend - **Fashion and Digital Culture Fusion:** Fashion brands can leverage on digital culture and social media to make their collections more relatable to younger generations. - **Couture with Social Commentary:** Incorporating social commentary in high-end fashion lines can spark viral sensations and attract a wider audience. - **Oversized, Exaggerated Silhouettes:** Designs with flamboyant proportions and exaggerated shapes create a unique style aesthetic that appeals to the modern fashion consumer. ### Who This Affects Most - **Fashion Industry:** Fashion brands can capitalize on social and digital trends to increase their reach and relevance among consumers. - **Luxury Goods Industry:** High-end luxury brands can experiment with incorporating social commentary and exaggeration into their expensive products to make them more appealing among younger and edgier customers. - **Art and Culture Industry:** Art galleries and museums can showcase fashion collections as cultural and artistic commentary to attract a new and diverse audience. ## Related on Trend Hunter - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Wild Animal-Decorated Gowns](https://www.trendhunter.com/trends/schiaparelli-lion-head.md) - [Intimate Spring Fashion](https://www.trendhunter.com/trends/louis-vuitton-springsummer-2026.md) - [Politically-Inspired Runway Collections](https://www.trendhunter.com/trends/selkies-the-libertine-collection.md) - [Futuristic Statement Fashion](https://www.trendhunter.com/trends/the-future-is-not-set.md) - [Modern High-Fashion Dresses](https://www.trendhunter.com/trends/terani-couture.md) - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Archetypal Fashion Debuts](https://www.trendhunter.com/trends/la-famiglia-collection.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md)