# Hand Grenade Colognes Viktor & Rolf 'Spicebomb' Looks Like It's Ready to Blow By Senduran Bhakthakumaran | Published 2012-04-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/viktor-rolf-spicebomb1 References: [theworldsbestever](http://www.theworldsbestever.com/2012/04/10/spicebomb/) & [shop.nordstrom](http://shop.nordstrom.com/s/viktor-rolf-spicebomb-eau-de-toilette-nordstrom-exclusive/3280721) Clear out the bathroom cabinet for an explosive cologne that is sure to need some space in case it actually blows; the Viktor & Rolf 'Spicebomb' cologne packaging looks just like a hand grenade. The most [manly type of cologne](https://www.trendhunter.com/trends/lynx-fine-fragrance) is one that looks as if it is straight out of the army and every male wearing this cologne will smile knowing it can't get anymore rugged. The packaging for this product is ingenious for it directly relates to the hard exterior of a man, which is what fragrance manufacturers must go for against the [pretty woman packaging that perfume offers](https://www.trendhunter.com/trends/les-ternels-de-balmain). Even those men that have some [confidence issues will feel empowered](https://www.trendhunter.com/trends/axe-campaign) after spraying themselves down with a little Spicebomb. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 19% | Activity: 60% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### What's Driving This Trend - **Explosive Packaging:** Opportunity for cologne manufacturers to create packaging that stands out and grabs attention by resembling unconventional objects. - **Rugged Masculinity:** Potential for fragrance manufacturers to cater to men by creating colognes with packaging and scents that exude rugged masculinity. - **Empowering Fragrances:** Market opportunity to develop colognes that boost confidence and make men feel empowered. ### Who This Affects Most - **Fragrance Manufacturing:** Disruptive innovation opportunity to create unique, attention-grabbing packaging for colognes targeting male consumers. - **Cosmetics Packaging:** Potential for cosmetic packaging industry to expand into creating unconventional packaging designs for colognes and fragrances. - **Self-care and Grooming:** Market opportunity to develop grooming products that evoke feelings of masculinity and empowerment for men. ## Related on Trend Hunter - [Cologne-Infused Scents](https://www.trendhunter.com/trends/spice-alchemist.md) - [Refined Contemporary Colognes](https://www.trendhunter.com/trends/the-colognes-by-ds-durga.md) - [Opulent 90s Era Colognes](https://www.trendhunter.com/trends/ranger-station-rich-90s-dad.md) - [Cocktail-Inspired Fragrances](https://www.trendhunter.com/trends/pepe-jeans-london-fragrances.md) - [Aromatic Masculine Bath Products](https://www.trendhunter.com/trends/duke-cannon-scents.md) - [Edgy High-Impact Fragrances](https://www.trendhunter.com/trends/crazypills.md) - [Spiced Masculine Perfumes](https://www.trendhunter.com/trends/caswellmassey-oaire-eau-de-parfum.md) - [Fresh Grounding Fragrances](https://www.trendhunter.com/trends/clash-by-oboticario.md) - [Prestigious Masculine Deodorants](https://www.trendhunter.com/trends/rock-face-impact.md)