# Burly Broody Looks The Viktor & Rolf AW12 Collection Introduces a Macho Look for the Cold By Senduran Bhakthakumaran | Published 2012-01-23 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/viktor-rolf-aw12 References: [fashionising](http://www.fashionising.com/runway/b--viktor-and-rolf-mens-aw-12-mens-17830.html) & [trendoracle](http://trendoracle.com/493507/viktor-rolf-autumn-fall-winter-2012-men’s/) Men seeking a very [clean, yet masculine look](https://www.trendhunter.com/trends/soft-touch-by-bugatchi) for the cool season need not look further than the Viktor and Rolf AW12 collection. This line encompasses a radiance of power and physique that will quake within the hearts of the opposite sex with every step. Various shades of brown are coupled with [heavy material and fur](https://www.trendhunter.com/trends/fall-and-winter-line) to ensure pieces are still chic, yet manly. The collection, though not necessarily vibrant in color, is crafted by fabric that reflects light so much so that the wearer shines -- figuratively and literally. The Viktor and Rolf AW12 collection will work to have men walking as tall as they can this upcoming colder season, ensuring stylish men stay chic, yet masculine. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 12% | Activity: 34% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### What Makes This Trend Stand Out - **Masculine Winter Fashion:** Opportunity for clothing brands to create stylish and powerful winter collections for men. - **Fur Accents:** Potential for the fur industry to collaborate with fashion designers to incorporate fur accents into men's clothing. - **Reflective Fabrics:** Innovation in fabric technology to create reflective materials that add shine and radiance to men's fashion. ### Sectors Adopting This - **Clothing:** Opportunity for clothing brands to create stylish and powerful winter collections for men. - **Fur:** Potential for the fur industry to collaborate with fashion designers to incorporate fur accents into men's clothing. - **Textiles:** Innovation in fabric technology to create reflective materials that add shine and radiance to men's fashion. ## Related on Trend Hunter - [Rugged Winter-Ready Apparel](https://www.trendhunter.com/trends/winter-collection-2.md) - [Seaside-Influenced Fall Menswear](https://www.trendhunter.com/trends/fort-2.md) - [Seasonal Fashion Collections](https://www.trendhunter.com/trends/siegelman-stable-1.md) - [Winter-Ready Minimal Apparel](https://www.trendhunter.com/trends/axel-arigato-2.md) - [Elegant Love-Inspired Outwear](https://www.trendhunter.com/trends/expedition-for-love.md) - [Measured Winter Wardrobe](https://www.trendhunter.com/trends/vowels-fw26.md) - [Middle Eastern-Inspired Fall Fashion](https://www.trendhunter.com/trends/act-ii-collection.md) - [Luxe Tailored Fall Menswear](https://www.trendhunter.com/trends/louis-vuitton-fall-2026.md) - [Understated Luxury Menswear](https://www.trendhunter.com/trends/coofandy.md)