# Gargantuan Glamorous Fashion The Viktor & Rolf AW10 Collection Dwarfs the Competition By Meghan Young | Published 2010-03-13 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/viktor-rolf-aw10 References: [style](http://www.style.com/fashionshows/review/F2010RTW-VIKROLF/) & [viktor-rolf](http://www.viktor-rolf.com/_en/_ww/index.htm) Although I may not have the guts to rock one of these [eccentric looks](https://www.trendhunter.com/trends/hm-x-glenn-martens), I absolutely adore the Viktor & Rolf AW10 collection. Especially because the rest of the line isn't as...overwhelming...as the three outfits before you. Take a quick glance at the gallery above to see for yourself. I have, however, always been a fan of this particular [fashion house](https://www.trendhunter.com/trends/auteur-studios-fall-2025), and the Viktor & Rolf AW10 collection solidifies why this is the case. [Quirky yet](https://www.trendhunter.com/trends/the-future-is-not-set) (eh hem) wearable, wearing one of their designs instantly ups your character category. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 62% | Activity: 26% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Eccentric Fashion:** Opportunity for fashion designers to push the envelope with daring designs that stand out from the competition. - **Wearable Quirks:** Chance for innovators to create clothing that incorporates eccentricity into everyday fashion, appealing to consumers who want to stand out but not draw too much attention. - **Character-boosting Clothing:** Opportunity for fashion brands to create unique looks that enhance the wearer's personality and self-expression through clothing. ### Who This Affects Most - **Fashion Design:** The fashion design industry can capitalize on this trend by introducing more eccentric and daring designs into their clothing lines. - **Retail:** Retail industry can market and promote these unique and daring clothing designs, targeting consumers who want to stand out with their fashion choices. - **High-end Fashion:** Luxury fashion brands can leverage this trend by creating exclusive collections with unique and daring fashion choices, attracting customers who are looking for one-of-a-kind looks. ## Related on Trend Hunter - [Wild Animal-Decorated Gowns](https://www.trendhunter.com/trends/schiaparelli-lion-head.md) - [Punk Rock-Informed Fall Fashion](https://www.trendhunter.com/trends/superculture-collection.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Avant-Garde High Streetwear](https://www.trendhunter.com/trends/hm-x-glenn-martens.md) - [Archetypal Fashion Debuts](https://www.trendhunter.com/trends/la-famiglia-collection.md) - [Pattern-Heavy Fashion Capsules](https://www.trendhunter.com/trends/needles-new-collection.md) - [Politically-Inspired Runway Collections](https://www.trendhunter.com/trends/selkies-the-libertine-collection.md) - [Oversized Winter Fashion Collections](https://www.trendhunter.com/trends/american-symphony.md)