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# Surreal Runway Scenes
Studio Job Designs Runway for Viktor and Rolf 2010 Spring/Summer Collection

By Brian G Randles | Published 2009-10-11 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/viktor-and-rolf-runway
References: [designboom](http://www.designboom.com/weblog/cat/8/view/7839/studio-jobs-scenography-for-viktor-rolf-paris.html) & [viktor-rolf](http://www.viktor-rolf.com/_en/_ww/index.htm)

[Studio Job](https://www.trendhunter.com/trends/st-vincents) recently designed a scenography that made [the runway](https://www.trendhunter.com/trends/louis-vuitton-menswear-show) look like something out of Cirque du Soleil. The collaboration with Viktor and Rolf is not a new one. The two creative entities have joined together before and creative genius usually follows.

Striking enough to stand out, but subtle enough to not take away from the fashion, you can check out more on Studio Job and the Viktor and Rolf 2010 Spring/Summer Collection at [Designboom](http://www.designboom.com/weblog/cat/8/view/7839/studio-jobs-scenography-for-viktor-rolf-paris.html).

## Trend Insights (Trend Hunter)

- Score: 3.8/10
- Popularity: 59% | Activity: 46% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### Key Themes Behind This Trend

- **Surreal Runway Designs:** Explore innovative runway designs that combine elements of fantasy and fashion to create captivating experiences.
- **Collaborative Creative Entities:** Discover the power of collaboration between creative entities to produce stunning and unique designs.
- **Scenography in Fashion Shows:** Uncover the use of scenography in fashion shows to add a unique visual element and enhance the overall fashion experience.

### Where This Applies

- **Fashion and Apparel:** Disruptive innovation opportunities lie in the fusion of fashion and immersive design elements to create a more memorable and engaging runway experience.
- **Event Planning and Design:** Opportunities for disruptive innovation exist in the integration of creative scenography and event planning to elevate the visual impact of various events.
- **Art and Design:** Exploring the intersection of art and fashion opens up disruptive innovation opportunities for creating visually stunning and conceptually unique runway experiences.

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