# Stunning Bow-Covered Campaigns This Viktor and Rolf Bonbon Fragrance Ad is Simple yet Captivating By Leslie Chen | Published 2014-01-28 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/viktor-and-rolf-bonbon-fragrance References: [fashioncopious.typepad](http://fashioncopious.typepad.com/fashioncopious/2014/01/edita-vilkeviciute-for-viktor-rolf-bonbon-fragrance-campaign-by-inez-vinoodh.html) & [viktor-rolf](http://www.viktor-rolf.com/) This ad campaign for the new Viktor and Rolf Bonbon Fragrance will leave you wide-eyed with your mouth hanging open. Featuring model Edita Vilkeviciute, the campaign is a simple image of the model sitting with an over sized bottle of the perfume. The twist is that model Edita is literally wearing nothing at all except the perfume - [pretty pink bows](https://www.trendhunter.com/trends/contemporary-femininity) are painted all over her body as a substitute for any physical fabric. The result is incredibly gorgeous, breathtaking, and definitely has that 'wow' factor. Edita's make up and hair are kept simple to let the perfume take center stage. Done by Inez & Vinoodh, this new campaign undoubtedly captures the perfume's stance as 'The [new feminine fragrance](https://www.trendhunter.com/trends/feminine-empowerment).' Check out the stunning image from [Viktor and Rolf Bonbon Fragrance campaign](https://www.trendhunter.com/trends/art-of-perfuming) above. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 73% | Activity: 75% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Why This Trend Is Growing - **Sustainable Beauty Advertising:** This campaign demonstrates the potential for creating visually captivating ads while promoting sustainability by using painted bows instead of fabric clothing. - **Minimalist Marketing:** This simple yet captivating campaign shows the power of minimalism in advertising, using a single image to convey the essence of the fragrance. - **Body Art as Fashion:** The use of painted bows as a substitute for clothing in this campaign highlights the growing trend of body art as a form of fashion expression. ### Industries Being Reshaped - **Fragrance:** The fragrance industry can explore innovative ways to promote their products through visually stunning and conceptually unique ad campaigns. - **Fashion:** The fashion industry can embrace body art as a potential disruptor, offering new and creative alternatives to traditional clothing. - **Cosmetics:** Cosmetics companies can learn from this campaign's minimalist approach, emphasizing the simplicity and beauty of the product itself. ## Related on Trend Hunter - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Star-Studded Men's Fragrance Campaigns](https://www.trendhunter.com/trends/boss-bottled-beyond.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md) - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Ice Cream Popsicle Campaigns](https://www.trendhunter.com/trends/devoured-campaign.md) - [Celeb-Supported Fragrance Campaigns](https://www.trendhunter.com/trends/radical-essence.md) - [Luxurious Perfume Campaigns](https://www.trendhunter.com/trends/art-of-perfuming.md) - [Whimsical High-Fashion Holiday Campaigns](https://www.trendhunter.com/trends/roger-vivier-holiday-2025.md)