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# Mobile Consumer Rewards
VikingSpots Offer Free Internet in Exchange for Completing Local Deals

By Michael Hines | Published 2012-01-10 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/vikingspots
References: [springwise](http://www.springwise.com/telecom_mobile/belgium-free-mobile-internet-exchange-participating-local-offers/) & [vikingspots](https://vikingspots.com/en/)

VikingSpots is a new program from [Viking Mobile](https://www.trendhunter.com/trends/fish-and-chips) that offers free mobile Internet in exchange for participating in [deals or promotions](https://www.trendhunter.com/trends/digital-coupons-program) with local businesses. VikingSpots was created by Viking Mobile, a Belgian mobile phone carrier.

VikingSpots is currently only available in the Hasselt area of Belgium and only to a select few beta testers. The system works using Viking Points which are earned when a user completes a deal or offer. These points can then be redeemed for mobile Internet use. Rewarding consumers for interacting with local businesses is a win all around. Here’s hoping that American mobile phone carriers can adapt this idea. Mobile Internet usage costs American consumers a small fortune. It wouldn't be hard to convince consumers to eat out or try a new service if it saved them some money on their monthly phone bill.

## Trend Insights (Trend Hunter)

- Score: 1.1/10
- Popularity: 6% | Activity: 18% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile)

## Key Themes

### What Makes This Trend Stand Out

- **Rewards-based Marketing:** Businesses can implement a rewards-based marketing strategy where consumers earn points or rewards for completing deals or offers.
- **Local Business Partnerships:** Mobile carriers can collaborate with local businesses to offer exclusive deals or promotions for their customers and in return, gain customer loyalty.
- **Cost-effective Mobile Internet:** Mobile carriers can explore innovative models, like VikingSpots, to offer cost-effective mobile Internet options to consumers by leveraging partnerships and rewards.

### Sectors Adopting This

- **Mobile Carriers:** Mobile carriers can leverage rewards-based marketing and local business partnerships to offer unique benefits to their customers and differentiate themselves in the market.
- **Local Businesses:** Local businesses can collaborate with mobile carriers to create exclusive deals and promotions, attracting new customers and increasing customer engagement.
- **Marketing Technology:** The development of technology platforms that facilitate rewards-based marketing and help businesses track and manage customer interactions can open up new opportunities in the marketing technology sector.

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