# Abusive Lawn Mower Ads The Viking LMow Campaign Makes the Handyman a Couch Potato By Amelia Roblin | Published 2011-03-05 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/viking-lmow-campaign References: [adsoftheworld](http://adsoftheworld.com/media/print/viking_lmow_slacker) & [publicis](http://www.publicis.com/#en-GB/home) If you've got a large yard, the Viking LMow campaign's lawn mower insults will probably not tempt you off of the couch. The [robotic grass-cutter](https://www.trendhunter.com/trends/robotic-lawn-mowers1) offers homeowners a break from the tedious task of grooming the garden by navigating around the properties' physical features and obstacles. Perhaps not talented enough to actually spell anything, the convenient machine in these ads does not hold back on abusive name-calling, spitting out cut tracks of grass in the form of "Slacker," "Couch Potato" and "Lazy Sod" (it tells jokes too!). These witty [Publicis](https://www.trendhunter.com/trends/bsbot) Conseil tactics surely speak for the product in a way it cannot for itself on the shelf. Appealing both to folks who put in the effort for yard work and those who avoid it, the Viking LMow campaign will surely spell out sales. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 39% | Activity: 27% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Robots](https://www.trendhunter.com/robots) ## Key Themes ### Key Themes Behind This Trend - **Robotic Lawn Mowers:** The Viking LMow campaign is a disruptive innovation opportunity to promote the use of robotic lawn mowers to homeowners due to its convenience and time-saving benefits. - **Humorous Advertising:** The Viking LMow campaign's use of humorous and insulting language in its advertising is a disruptive innovation opportunity for brands to create memorable and buzzworthy campaigns. - **Smart Home Landscaping:** The popularity of Viking LMow and other robotic lawn mowers presents a disruptive innovation opportunity for landscapers to incorporate smart home technology into their services. ### Where This Applies - **Home Robotics:** The Viking LMow campaign's use of robotic lawn mowers presents a disruptive innovation opportunity for the home robotics industry to expand their products to appeal to a wider consumer base. - **Outdoor Power Equipment:** The success of the Viking LMow campaign presents a disruptive innovation opportunity for the outdoor power equipment industry to incorporate new technology to meet consumer demand for time-saving products. - **Landscaping Services:** The rise of robotic lawn mowers like Viking LMow presents a disruptive innovation opportunity for landscapers to incorporate smart home technology into their services and create new revenue streams. ## Related on Trend Hunter - [Slow-Cooking Recipe Campaigns](https://www.trendhunter.com/trends/low-slow-mow.md) - [Intelligent Autonomous Lawn Mowers](https://www.trendhunter.com/trends/unicut-series.md) - [Boundary-Less Smart Lawn Mowers](https://www.trendhunter.com/trends/smart-lawn-mower.md) - [Award-Winning Robotic Lawn Care](https://www.trendhunter.com/trends/robotic-lawn-care1.md) - [Automated Lawn Care Technologies](https://www.trendhunter.com/trends/automated-lawn-care-technology.md) - [Commercial Robotic Lawn Mowers](https://www.trendhunter.com/trends/commercial-robotic-lawn-mower.md) - [Adaptive AI-Powered Lawnmowers](https://www.trendhunter.com/trends/husqvarna-robot-mowers.md) - [Robotic AI-Powered Lawnmowers](https://www.trendhunter.com/trends/smart-cyber-mower.md) - [AI-Powered Robot Lawnmowers](https://www.trendhunter.com/trends/heisenberg-lawnmeister.md)