# Virtual Winery Tours VIK Vineyard Plans to Attract New Guests Through a Unique Virtual Tour By Francesca Mercurio | Published 2021-08-24 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/vik-vineyard References: [thedrinksbusiness](https://www.thedrinksbusiness.com/2021/08/chilean-winery-launches-ground-breaking-virtual-tour/) VIK Vineyard, a [Chilean winery and hotel](https://www.trendhunter.com/trends/guided-tours-to-chile), launched a one-of-a-kind virtual tour to entice new guests. The tour offers sweeping 360-degree panoramic images of the estate and the facilities available at VIK. VIK offers a unique [luxury experience](https://www.trendhunter.com/trends/borgo-san-vincenzo) at its renowned architectural site designed by Smiljan Radic. The new tour is a marketing strategy employed to help past visitors, tour operators, and travel agencies showcase this world-renowned destination. The virtual tour also showcases some of the special artworks and objects that are permanently displayed at the winery. Users are invited to freely move around the virtual vineyard grounds, and the platform was designed to inspire future travel.VIK Vineyard boasts an expansive array of Chilean wines and incredibly architectural design - all of which can be seen on the VIK 360 Degree virtual tour. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 60% | Activity: 50% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Architecture](https://www.trendhunter.com/architecture) ## Key Themes ### Key Themes Behind This Trend - **Virtual Winery Tours:** Virtual tours are becoming more prevalent as a way for wineries to entice new guests and showcase their facilities. - **360-degree Panoramic Images for Marketing:** 360-degree panoramic images are being used by wineries as a marketing strategy to showcase their vineyards and related facilities. - **Virtual Reality for Travel Inspiration:** Virtual reality tours can be used to inspire travel by giving potential guests a sense of what the experience would be like at a particular location. ### Where This Applies - **Wine:** Wineries can use virtual tours and 360-degree panoramic images to create immersive marketing experiences that attract new guests. - **Tourism:** Companies in the tourism industry can use virtual and augmented reality to offer potential customers immersive experiences that inspire them to book future travel. - **Hospitality:** Hotels and resorts can use virtual tours to showcase their amenities and help guests plan their stays in advance. ## Related on Trend Hunter - [Revamped Immersive Winery Tours](https://www.trendhunter.com/trends/trius-tour.md) - [Immersive Wine-Inspired Games](https://www.trendhunter.com/trends/chablis.md) - [Immersive Wine Experiences](https://www.trendhunter.com/trends/wine-series.md) - [Photographic Winery Experiences](https://www.trendhunter.com/trends/winery-experience.md) - [Interactive Wine Platforms](https://www.trendhunter.com/trends/sharevino.md) - [Virtual Oil Tasting Experiences](https://www.trendhunter.com/trends/virtual-tasting-experience.md) - [Luxuriously Immersive Vineyard Extensions](https://www.trendhunter.com/trends/chteau-galoupet.md) - [Virtual Countryside Experiences](https://www.trendhunter.com/trends/loccitane-virtual-experience.md) - [Adventure-Ready AR Wines](https://www.trendhunter.com/trends/bandit-wines.md)