# Folklore Coverlets The Vik Prjonsdottir Blankets Hark Back to Icelandic Roots By Meghan Young | Published 2010-02-17 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/vik-prjonsdottir-blankets References: [coolhunting](http://www.coolhunting.com/archives/2010/02/vik_prjnsdttir.php) & [vikprjonsdottir](http://www.vikprjonsdottir.com/) Forget Snuggies, what have they to offer aside from something a backwards robe can easily accomplish? With the Vik Prjonsdottir blankets, you get a whole lot of culture and style wrapped up in one. Traced back to the company’s Icelandic roots, the Vik Prjonsdottir blankets feature [bold prints and designs](https://www.trendhunter.com/trends/ikea-museum-magical-patterns) that are inspired by [myths, folklore and nature](https://www.trendhunter.com/trends/ay-lelum-the-good-house-of-design). Take a look at the gallery above to view the stunning work. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 70% | Activity: 86% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Why This Trend Is Growing - **Bold Print Designs:** The Vik Prjonsdottir blankets showcase bold prints inspired by myths, folklore, and nature, offering an opportunity for designers to create innovative and unique pattern designs. - **Cultural Revival:** The Vik Prjonsdottir blankets tap into Icelandic folklore and cultural heritage, suggesting a potential for the revival of traditional stories and crafts in the textile industry. - **Sustainable Luxury:** By incorporating Icelandic roots and natural themes, the Vik Prjonsdottir blankets offer a chance for the luxury industry to explore sustainable and eco-friendly materials, appealing to environmentally-conscious consumers. ### Industries Being Reshaped - **Textile:** The textile industry can find inspiration in the Vik Prjonsdottir blankets to explore creative textile designs rooted in cultural heritage and storytelling. - **Fashion:** The fashion industry can incorporate the bold prints and cultural influences of the Vik Prjonsdottir blankets into their designs, creating a fusion of traditional and contemporary styles. - **Home Decor:** The home decor industry can embrace the Vik Prjonsdottir blankets' unique designs to offer customers one-of-a-kind pieces inspired by folklore and nature, introducing a touch of history into modern homes. ## Related on Trend Hunter - [Fashion-Forward Blankets](https://www.trendhunter.com/trends/bold-blanket.md) - [Designer-Forward Blanket Collections](https://www.trendhunter.com/trends/blanket-collections.md) - [Chromatic Natural Landscape Blankets](https://www.trendhunter.com/trends/rumpl-retro-elements-blankets.md) - [High-Fashion Throw Blankets](https://www.trendhunter.com/trends/erdem-1.md) - [Dynamic Distinct Blanket Collections](https://www.trendhunter.com/trends/caregiver-blankets.md) - [Heritage Textile Collections](https://www.trendhunter.com/trends/the-wren.md) - [Map-Inspired Fleece Blankets](https://www.trendhunter.com/trends/xplorer-maps.md) - [Cozy Heated Sofa Blankets](https://www.trendhunter.com/trends/bohem-blanket.md) - [Cross-Cultural Rug Collections](https://www.trendhunter.com/trends/nordic-knots-x-giancarlo-valle-rug-collection.md)