# Elegantly Styled Fitness Watches The VIITA Smartwatch Combines Fitness Tracking with Sleek Design By Joey Haar | Published 2017-10-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/viita-smartwatch References: [producthunt](https://www.producthunt.com/posts/viita-watches?utm_campaign=producthunt-atom-posts-feed&utm_medium=rss-feed&utm_source=producthunt-atom-posts-feed) & [indiegogo](https://www.indiegogo.com/projects/viita-smartwatch-ai-wearable-fitness-coach-watch#/) Most fitness trackers look like utilitarian pieces of technology, while smartwatches often try to mirror the [classic elegance of the wristwatch](https://www.trendhunter.com/trends/withings-scanwatch-nova-brilliant), but the VIITA smartwatch is a new device that tries to combine the best aspects of both of those devices. The watch looks like fashion-forward accessory, but it packs the technological prowess of the best [fitness trackers on the market](https://www.trendhunter.com/trends/garmin-venu-4). The VIITA Smartwatch offers all sorts of physical tracking features, including stress-tracking over time, athletic performance markers, and sleep-management systems, just to name a few. Though other devices certainly offer similar functions, the VIITA smartwatch separates itself with its style. The watch comes in two different formats: Active and Casual. The functionality between those two is identical, and they differ only in terms of one's personal style. ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 86% | Activity: 98% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Watches](https://www.trendhunter.com/watches) ## Key Themes ### Why This Trend Is Growing - **Fashion-forward Fitness:** The VIITA smartwatch combines fitness tracking capabilities with a fashion-forward design, catering to individuals who value style and function. - **Integrated Smartwatches:** The integration of fitness tracking features into traditional smartwatches enables users to seamlessly monitor their physical activity while maintaining a sleek and elegant appearance. - **Personalized Fitness Tracking:** The VIITA smartwatch offers users the option to choose between different styles, allowing for personalized fitness tracking experiences that match individual aesthetics. ### Industries Being Reshaped - **Fashion Tech:** The VIITA smartwatch represents the convergence of fashion and technology, creating opportunities for entrepreneurs to develop innovative products that blend style and functionality. - **Wearable Technology:** The integration of fitness tracking features in stylish smartwatches highlights the potential for growth and disruption within the wearable technology industry. - **Health and Wellness:** The VIITA smartwatch's advanced fitness tracking capabilities open up opportunities for companies in the health and wellness industry to provide personalized solutions for individuals seeking a holistic approach to their well-being. ## Related on Trend Hunter - [Stylish Smartwatch Designs](https://www.trendhunter.com/trends/active-2-smartwatch.md) - [Active Lifestyle-Focused Smartwatches](https://www.trendhunter.com/trends/aurafit-g12.md) - [AI Fitness Trackers](https://www.trendhunter.com/trends/garmin-ai-fitness-watch.md) - [Personalized Fitness Plan Smartwatches](https://www.trendhunter.com/trends/amazfit-active.md) - [Motivational Fitness Tracker Wearables](https://www.trendhunter.com/trends/neatfit-fitness-tracker.md) - [Wellness Energy-Monitoring Smartwatches](https://www.trendhunter.com/trends/garmin-vivoactive-5.md) - [Stylish Bright Digital Smartwatches](https://www.trendhunter.com/trends/forerunner-970.md) - [Luxe Health-Tracking Timepieces](https://www.trendhunter.com/trends/withings-scanwatch-nova.md) - [Feature-Packed Fitness Trackers](https://www.trendhunter.com/trends/sense-2.md)