# Inclusive Collab Candles VIGYL & Rainbow Railroad Created a Limited-Edition Candle Called Hanlan's By Laura McQuarrie | Published 2021-06-18 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/vigyl References: [newswire](https://www.newswire.ca/news-releases/upstart-premium-candle-brand-vigyl-partners-with-rainbow-railroad-launches-candle-line-with-an-experimental-genderless-approach-820125911.html) & [vigyl](https://www.vigyl.ca/) Queer-owned premium candle brand [VIGYL](https://www.trendhunter.com/trends/vigyl-1) collaborate with international not-for-profit [Rainbow Railroad](https://www.trendhunter.com/trends/hanlans-candle) to create a limited-edition candle called Hanlan's that challenges traditional candle culture. VIGYL is on a mission to expand the way people engage with candles and this goes beyond wellness and ritual. As VIGYL Co-Founder and Creative Director Stephen Michlits puts it, "We take an experimental, genderless approach to creating scent experiences and had a vision for a product that diverts from the notion that candles are strictly for women. These new, one-of-a-kind experiences are for everyone." Hanlan's gets its name from a Toronto beach and the candle captures the scent of summer, joy, pride and the feeling of being close to home. 10% of the proceeds from the candle's sale will be donated to Rainbow Railroad. Image Credit: Brandon Titaro ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 66% | Activity: 35% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What's Driving This Trend - **Genderless Scent Experiences:** Queer-owned candle brands are creating genderless scent experiences to challenge traditional candle culture. - **Inclusive Collaborations:** Collaborations with non-profit organizations and queer-owned businesses can create inclusive products and reach new audiences. - **Socially Responsible Consumerism:** Consumers are more likely to purchase products that support a social cause or charity, creating opportunities for businesses to incorporate social responsibility into their products. ### Who This Affects Most - **Candle Manufacturing:** Candle manufacturers can disrupt traditional gender norms by creating genderless scent experiences and collaborating with non-profit organizations to create inclusive products. - **Non-profit Organizations:** Non-profit organizations can expand their reach and support social causes by partnering with businesses to create socially responsible products. - **LGBTQ+ Owned Businesses:** Queer-owned businesses can disrupt traditional gender norms in the candle industry by creating genderless scent experiences and collaborating with non-profit organizations to create inclusive products. ## Related on Trend Hunter - [Queer Beach-Themed Candles](https://www.trendhunter.com/trends/hanlans-candle.md) - [Inclusive Candle Brands](https://www.trendhunter.com/trends/vigyl-1.md) - [Refined Candle Collections](https://www.trendhunter.com/trends/core-candle-collection.md) - [Playful Pride-Inspired Candles](https://www.trendhunter.com/trends/prideinspired-candle.md) - [Pride-Celebrating Candle Collections](https://www.trendhunter.com/trends/yankee-candle-love-is-love-collection.md) - [Gender-Neutral Candle Collaborations](https://www.trendhunter.com/trends/genderneutral-candle.md) - [Pride Month Candle Collections](https://www.trendhunter.com/trends/yankee-candle-x-friday-collective.md) - [Pride-Celebrating Intimacy Oils](https://www.trendhunter.com/trends/intimacy-oil.md) - [Collaborative Spa-Like Candles](https://www.trendhunter.com/trends/etiket-x-mandys.md)