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# Supertall Tourist Viewing Towers
Fostrer + Partners Submits a Proposal for a Tower in London

By Kalin Ned | Published 2018-11-19 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/viewing-towers
References: [dezeen](https://www.dezeen.com/2018/11/19/tulip-viewing-tower-foster-partners-london-gherkin-architecture-news/) & [fosterandpartners](https://www.fosterandpartners.com/projects/)

[Foster + Partners](https://www.trendhunter.com/trends/1201-brickell-bay-drive) produce the design visualization for a supertall viewing tower that is to be erected adjacent to the [Gherkin skyscraper](https://www.trendhunter.com/trends/astra-skyscraper) in London. While its existent neighbor is 180 meters in height, the proposed soon-to-be tourist hot spot is a stunning 305.3 meters which grants it the status of a supertall building — anything above 300 meters.

Foster + Partners does not settle for a traditional viewing tower either. Aside from the height, the concept of the structure is accentuated through its entertaining functionality. The architectural firm includes a rotating gondola on the building's facade which is sure to make it even more worth-while for tourists.

The supertall viewing tower has been approved by the City of London and the construction is scheduled to begin in 2020.

Image Renderings: [D-BOX](https://www.d-box.com/en)

## Trend Insights (Trend Hunter)

- Score: 3.5/10
- Popularity: 79% | Activity: 19% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### Why This Trend Is Growing

- **Supertall Viewing Towers:** Opportunity for architectural firms to design unique and entertaining structures that attract tourists.
- **Rotating Gondolas:** Potential for incorporating rotating gondolas into building facades to enhance tourist viewing experiences.
- **Tourism Infrastructure:** Growing demand for tourist attractions like supertall viewing towers, creating opportunities for construction and tourism industries.

### Industries Being Reshaped

- **Architectural Design:** Architecture firms can capitalize on the trend of supertall viewing towers by creating innovative and eye-catching designs.
- **Construction:** Construction companies can benefit from the construction of supertall viewing towers as part of the tourism infrastructure.
- **Tourism:** The tourism industry can leverage the popularity of supertall viewing towers to attract more tourists and boost local economies.

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