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# VR Smartphone Viewing Modes
The Daydream Platform Utilize Augmented Reality on Cellular Devices

By M | Published 2016-05-19 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/viewing-mode
References: [polygon](http://www.polygon.com/virtual-reality/2016/5/18/11701590/android-os-vr-daydream) & [wearvr](https://www.wearvr.com/apps/musicvr)

As virtual reality expands as a preferred viewing mode on many tech devices, [DayDream](https://www.trendhunter.com/trends/aipowered-shopping-platform) is a platform bringing augmented reality to smartphones. The platform is currently only available to Android users, and it will allow consumers to view content on their cellular devices through a viewing experience called 'VR Mode.'

DayDream is a developed extension that turns [virtual reality into a mobile platform](https://www.trendhunter.com/trends/viture-x-8bitdo-ultimate-mobile-controller), rather than a physical accessory. The app turns the smartphone into the VR headset, with the ability to track movement and provide an enhanced viewing experience. The notion of providing [augmented reality through a smartphone device](https://www.trendhunter.com/trends/spotselfie-ar-meta-stores) makes the experience much more accessible to consumers that are able to simply download DayDream, rather than purchase an accompanying tech accessory.

## Trend Insights (Trend Hunter)

- Score: 3.4/10
- Popularity: 44% | Activity: 51% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets)

## Key Themes

### Key Themes Behind This Trend

- **Expanded Smartphone VR Viewing:** The Daydream platform is bringing augmented reality to smartphones, expanding the VR viewing experience on cellular devices.
- **Mobile VR Conversion:** Daydream turns smartphones into VR headsets, offering a mobile platform for immersive viewing.
- **Accessible AR on Smartphones:** Daydream makes augmented reality more accessible by providing it through a smartphone app, eliminating the need for additional tech accessories.

### Where This Applies

- **Mobile Technology:** The expansion of VR viewing on smartphones creates opportunities for advancements in smartphone technology and software development.
- **Entertainment:** With the Daydream platform, the entertainment industry has a new avenue to create immersive and interactive content for smartphone users.
- **Retail and E-commerce:** Brands can leverage the Daydream platform to create virtual shopping experiences and showcase products in an interactive way on smartphones.

## Related on Trend Hunter

- [Versatile Spatial Computers](https://www.trendhunter.com/trends/spatial-computer.md)
- [Mixed Reality Headset Prototypes](https://www.trendhunter.com/trends/play-for-dream.md)
- [Augmented Reality Entertainment Systems](https://www.trendhunter.com/trends/xreal-beam-pro.md)
- [Advanced AR Eyewear Platforms](https://www.trendhunter.com/trends/qualcomm-snapdragon-ar2.md)
- [Refocused Mixed Reality Initiatives](https://www.trendhunter.com/trends/google-glasses.md)
- [Interactive AI Headsets](https://www.trendhunter.com/trends/samsung-galaxy-xr.md)
- [Lightweight VR Headsets](https://www.trendhunter.com/trends/lightweight-vr-headset.md)
- [Mixed Reality Headsets](https://www.trendhunter.com/trends/vision-discovery.md)
- [Gaming-Ready AR Headsets](https://www.trendhunter.com/trends/qualcomm-snapdragon-ar2-platform.md)